RoadFish.com Commends Wells Fargo for Recent Campaign that Raises Credit Awareness

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RoadFish.com men’s lifestyle and finance magazine comments on Wells Fargo’s participation in a free credit report and score campaign.

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Sometimes people need to be reminded for them to stay on track. Nobody ever means to go a year or two

RoadFish.com men’s lifestyle and finance magazine today released their support of an initiative taken by Wells Fargo to provide free credit reports and credit scores to consumers as a way to encourage consumers to set financial goals and stay on top of their personal finances. RoadFish.com praised the popular bank for its efforts, and complimented Wells Fargo for going above an beyond with an additional sweepstakes to promote financial awareness.

According to the Washington Informer, Wells Fargo is providing its customers with access to costless credit reports as well as a free score until April 15th, 2013. The popular bank has also launched an online sweepstakes called “Share Your Goals” as an incentive for consumers to set and meet financial goals for themselves. The grand prize is $10,000, with 12 other opportunities for consumers to win $500 gift cards. The prizes go to randomly selected participants who have shared their financial ambitions on the website.

RoadFish.com is pleased to see a bank taking such measures to encourage consumers to amp up their financial goals and stay on top of their credit. RoadFish.com’s Senior staff writer is quoted as saying, “Sometimes people need to be reminded for them to stay on track. Nobody ever means to go a year or two—or a lot longer—without checking on their credit report or credit score, but sometimes life gets away from you and it falls on the backburner. It’s wonderful of Wells Fargo to launch this sort of program. I’ve seen commercials on TV and even heard them on my Pandora radio station about what they are doing. They’re marketing it perfectly, and I give them major props for initializing such a wonderful campaign.”

The above-mentioned article states that Wells Fargo first did a promotion like this in October 2012, when over 280,000 customers were moved to action and took advantage of checking their credit reports and scores for zero cost. The article reports that according to the National Foundation for Credit Counseling, 55% of American adults have not checked their credit score in a year, and 62% have not checked their credit report in over a year.

RoadFish.com hopes that consumers will take advantage of Wells Fargo’s offer in one way or another. RoadFish.com’s Senior staff writer is quoted as saying, “Even though credit reports are available year round at no charge to consumers people just forget to check. My hope is that with all the advertising Wells Fargo is doing for this campaign, it will reach the right ears and that people will actually take advantage of the generous offer. Not only that, but consumers can check their credit scores—something that is as of now not included in a yearly gratsis credit check.”

The head of Wells Fargo’s Consumer Credit Solutions Group, Tom Wolfe, was quoted above as saying, “By deliberately setting a financial goal, a consumer is taking the first step toward achieving it. Whether you’re preparing to buy a car or thinking about how to fund a college education, understanding your credit situation and how to strengthen it puts you in the driver’s seat to make the best choices to achieve your financial goals.”

About RoadFish.com:
RoadFish.com is an online finance and lifestyle magazine that enjoys writing for a male demographic in their 30’s and 40’s. RoadFish.com targets their articles to men who are fairly successful in life, and are looking for ways to expand upon that success even more. RoadFish.com’s articles include topics such as dating, travel, dining, and finance. Their financial pieces offer advice on everything from student loans to saving money to chipping away at debt. RoadFish.com is owned and operated by Purpose, Inc.

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David Klein
Purpose Inc.
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