Boston, MA (PRWEB) May 29, 2013
Treepodia, the leading provider of automated video solutions for online retailers, announced today that GoPromotional.com has seen a 7.5 percent increase in conversions since the company began using Treepodia’s e-commerce video platform. The company has also seen a more than 100% increase in the conversion rate for website visitors who watch videos, and has gained more site traffic and visibility through video SEO benefits on Google and other search engines.
Based in the United Kingdom, GoPromotional.com (http://www.gopromotional.com) sells promotional gifts and merchandise that can be customized with corporate logos and brand names. A purely online retailer with business and consumer clients primarily in the UK, GoPromotional.com also has customers in Ireland and the United States. Knowing the growing popularity of product videos, GoPromotional.com wanted to take advantage of the video trend, but with more 4,000 products in stock, the company was unable to create and post videos to its site in an efficient, cost-effective manner.
“We tried doing a few videos ourselves, but given the amount of time each video required, it was impossible to scale our video production efforts for 4,000 products,” said Gareth Parkin, managing director of GoPromotional.com. “However, we saw the signs that video was becoming a popular and useful tool for e-commerce businesses like ours – search engines are rewarding sites with video with better search rankings, and sites like Pinterest are driving traffic to videos. We needed a faster, more automated way to create videos.”
After considering several video solutions, GoPromotional.com chose Treepodia for its automated video production capabilities. Treepodia’s ecommerce video platform enables online merchants to cover their entire product catalog with dynamic and effective video content in as little as 24 hours, and includes monitored video hosting, high-quality streaming, and a multi-environment video player.
After several months using the Treepodia platform, GoPromotional.com saw overall conversions on its site increase by 7.5 percent. In addition, site visitors who watch videos are converting at more than double the rate of visitors who do not watch videos. Nearly all of the company’s 4,000 product videos have been indexed by Google and Bing, helping the company improve its SEO efforts.
“Using Treepodia, not only have we made it easy to create and post our product videos, we’ve greatly increased their exposure,” Parkin said. “Our video watchers convert better, and we see more traffic coming from search engines. Videos are giving our customers a new way to learn more about our products, so we expect to see continued improvement in conversions in the future.”
About Treepodia, Ltd.
Treepodia offers the most advanced, affordable e-commerce video platform, with automated video production, hosting and streaming capabilities that quickly cover a retailer's entire product catalog. The result: significant traffic and conversion increases, with a guaranteed 4x ROI. With millions of videos created for small to prominent retailers such as Walmart, Dell, P&G, NFL Shops, Ice.com and ToolKing, Treepodia became the leading choice among IR500 brands and Magento Commerce clients. Treepodia features video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms. More information can be found at http://www.treepodia.com.
GoPromotional.com, is part of an international online marketing group which specializes in promotional gifts and corporate merchandise. With over 30 years combined marketing experience in the promotional items and business gifts sector, the group boasts a client base that most could only dream of and includes major international brands and large government agencies.