Austin, TX (PRWEB) August 30, 2013
Cinsay, a leader in video commerce, is providing an increasing amount of small businesses with a compelling, new cloud-based solution that has merchants seeing an increase in new sales from new customers. Home-based businesses to family enterprises are experiencing new sources of leads, sales and marketing with Cinsay’s Smart Store, syndicatable video platform.
When Ruth McKee first started making custom jewelry, it was only a hobby. After making sets of earrings, necklaces and bracelets for her friends and family, she decided to try and start selling her creations at local fairs and even online. “When I talked with Cinsay about selling my jewelry through a video, it sounded very interesting.”
In fact, Cinsay helped Ruth with every step of setting up the store, her merchant account and even promoting it once it was built. “I didn’t have any video of my products, so they took my still images and made a great video for me,” Ruth added. Today, Ruth’s store features over 40 different custom jewelry sets and her business has even been featured in the local paper in St Louis.
Other businesses are also enjoying new traffic, views and ultimately, conversions. The average conversion for typical ecommerce comes in around 1.5%, but with video added to the mix, merchants see conversions double and even triple. Add to that the ability to share the video store on Twitter, LinkedIn and Facebook – actually embedded in the news feeds - and small businesses instantly have a turbo-charged, viral selling machine.
“I’ve been really excited about using our video to promote the business and sell merchandise branded to my paint and body shop,” said Stuart Singer, of Stuart’s Paint & Body in Dallas. Stuart’s launched their video store during the week the shop was featured on Discovery Channel’s national hit show, “Fast N’ Loud”. “We had almost 10,000 views since that episode so we’re adding more products as well,” he said.
Cinsay On Demand provides Stuart with dozens of branded merchandise like t-shirts, cups, iPhone covers and caps he sells inside his video. Cinsay also provides merchants with in depth analytics so they can instantly see from where viewers are watching, which videos they like best and track their conversions.
See more compelling reasons why video ecommerce is the fastest growing online opportunity for businesses today. Visit Cinsay.com for more information.