Direct Salon Equipment Reveals How Masterclasses Like Those by Daniel McLennan Can Help New Salons Build Credibility

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Renowned hair stylist Daniel McLennan will soon offer intensive workshops featuring his hair and makeup styling secrets. Direct Salon Equipment, a web store selling salon furniture and equipment, gives its perspective on how salon owners can build their brand by taking advantage of these workshops and paying attention to ambience.

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"Having great skills is only one component to building a brand. For businesses that want to build their brand to target their desired clientele, they must pay attention to the products they use and the way they decorate their salon," explained Pat Liapis.

Respected hair stylist Daniel McLennan will be offering salon masterclasses featuring his techniques and Lord & Berry’s cosmetics. The owner of online salon furniture store Direct Salon Equipment reveals how salon owners can capitalise on these workshops by sending their stylists to training from top names in the industry.

“These brand name masterclasses are a great way to lend credibility to your new salon. By having your stylists trained by top names in the industry, you can simultaneously boost the skill of your stylists and piggyback onto bigger names in the hair styling industry,” said Pat Liapis.

McLennan’s masterclasses will feature Lord & Berry cosmetics, a high-end cosmetic brand.

“This is another business lesson that salon owners can take from top stylists. Having great skills is only one component to building a brand. For businesses that want to build their brand to target their desired clientele, they must pay attention to the products they use and the way they decorate their salon,” explained Pat Liapis.

Direct Salon Equipment offers a wide variety of salon and furniture direct to salons. Salon owners can also use the services of their skilled designers to help them optimise their salon space.

“Paying attention to ambience is also very important when you want to build your brand. Ambience depends not only on your décor, furniture, and equipment, but also on your salon layout and the way your staff treats guests,” Liapis continued.

“Little things like including a coat room for guests to hang their coats and training staff not to gossip on the phone go a long way in creating a comfortable experience. The experience is what will build your brand, and it’s crucial for any business, but especially for new salons. When people have a good experience there, they’ll come back to you because they remember how good they felt when they were at your salon. That’s part of retaining customers aside from just offering great haircuts,” said Liapis.

Salon owners interested in buying high quality salon furniture and equipment at wholesale prices can visit Direct Salon Equipment.

About Direct Salon Equipment

Direct Salon Equipment (DSE) strives to be the ultimate source of salon furniture and equipment for all of Australia. They carry world-class furniture and equipment that is unsurpassed in quality, design, and value. DSE strives to offer the most beautiful and exclusive salon furniture and equipment at the best price.

Their head office in Melbourne is located just 15 minutes from the CBD, which allows them to ship their products to customers within one business day. DSE welcomes guests to make an appointment to visit their showroom where guests will find the finest selection in salon furniture and equipment. They also offer equipment leasing.

Get world-class salon furniture for the best prices at http://directsalonequipment.com.au/.

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