(PRWEB) January 04, 2013
According to recent research, about half of Facebook users connect from their Smartphones on a daily basis. This accounts for 500 million people who spend a large amount of their time exchanging content and posting photos at any time and from anywhere.
In this new social context, studies explain how online connection is replacing face-to-face conversation and they outline how they are changing our behaviors prioritizing virtual contact instead of personal one.
Based on this subject, Reporte Informativo — an argentine technology company — produced a short film with artists from India to raise awareness about the new habits created by full-time connectivity (click here to see the short film : http://youtu.be/nu1aK2lzqyE).
Based on an original story written and directed by Cristián Parodi, a partner of the company, the film was shot — a fictional movie that proposes reflecting upon how technology forces us to be permanently connected avoiding personal contact with others.
“We were interested in proposing the discussion of this new lack of communication in the mobile age, which emphasizes on our preferences for chat, texting and e-mails over face-to-face conversation,” said Cristián Parodi. “It is increasingly usual to see the diversity of places, moments and situations where we are connected to our Smartphones and tablets, and the strength of its disruptive effect. We are not surprised anymore when we see groups of friends at a bar chatting or sending text messages as if it were a social activity. We have lost conversation as a way of belonging to a group.”
This video was shot in the city of Bangalore, India, aiming at showing the other face of virtualization. “On the other hand, we were interested in doing this with Indian artists to show how web-based collaborative schemes may also be applied to the development of cultural products, and not only for the purpose of outsourcing technological processes,” Parodi added.
“We want people to give their opinions and reflections about how their online life has introduced deep habit changes in their social life. We must recover face-to-face conversation, interacting with others in a more personal way and less through virtual links,” the author pointed out in the short film.
The post-production process of this short film was made in the Technological District of the City of Buenos Aires, Argentina, and it was exclusively premiered on social networks to promote the discussion on this matter.
To see the film on YouTube please click here : http://youtu.be/nu1aK2lzqyE