launches a personalised branding service for unemployed job seekers

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A stand-out professional reputation and an easy to find on-line profile are great tools when unemployed or after being made redundant.

A stand-out personal business reputation and an easy to find on-line profile are great tools when being laid-off or made redundant

“A stand-out personal business reputation and an easy to find on-line profile are great tools when being laid-off or made redundant,” says Mike Healey of Bristol based start-up

A CV can be great: well written, relevant and full of experience; but still fail to get the applicant face to face in front of the right person when hunting for that perfect job especially after redundancy or a period of unemployment. Applicants will apply for 100's of jobs via Monster, Jobsite, or Total Jobs and still get nowhere.

It seems downright unfair. According to Mike Healey of, “Recruiters are neither unfair nor short sighted. At times they are simply overwhelmed by the flood of people interested in the role”.

So where do they turn to separate the exceptional? Mike Healey says, “The same place as us all when we are searching for employment or for new opportunities when job hunting or facing redundancy: Online & Internet research”.

Research studies have shown that as high as 65% of employers will check candidates out on line even before the first interview and a far higher percentage will run a background check online before any offer is made. To get found in the crowd requires considerable effort and concentration. Many good candidates do not have the knowledge or experience to launch a personal Search Engine Optimisation (SEO) campaign.

So when thinking about their online reputation or their personal brand Mike Healey believes that candidates should try and remember the following about their work life:

  • “What do you want people to say when you are not in the room?”
  • “What do you see as your future and what would you like to achieve?”
  • “What experiences, successes and learning experiences can you draw upon to highlight in your life?”
  • “What are you proud of in life?”
  • “Who do you want to hear about you and what do you think they will be looking for from you?”
  • “What is the unwritten story of your life?”

In the age of social media the long term career benefits of an on-line footprint that demonstrates the breadth and depth of personal subject knowledge is sometimes lost on those who grew up as digital immigrants. In an age where their younger peers use the digital world both as an outsourced memory and a method of self-promotion.

To many the use of the new digital social media tools is frequently daunting and the pace of change is so rapid that those in full time employment have insufficient time to master the channels until faced with change.

However, the best time to fix the roof is when it is not raining and the best time to build a professional on-line footprint is whilst employed.

Mike Healey states that “It may seem counter intuitive but looking for the next role is as important as succeeding in the current one. In the age of portfolio careers busy employees should always be thinking about their next move. For many this will mean an internal move but for others, it will mean an opportunity to leave and to gain new skills and new responsibility”. For help with a great on-line story: Email:marketing(at)myprofile(dot)uk(dot)com is owned and operated by Mike Healey & Keep It Simple Marketing Ltd in collaboration with Darke Jones Email: studio(at)darkjones(dot)co(dot)uk Experts in social media, branding, Web design, Web marketing, marketing, mobile phone apps, packaging agency. The online services offered by include personal online profiling and extensive personal branding.

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Mike Healey
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