Tell the client that they do not have to join, but it will help THEM stay informed about updates and promotions. By presenting the customer with an option, it opens the customer up to ask questions...
Austin, TX (PRWEB) January 02, 2013
Creating a healthy sized e-mail list does not have to be difficult. To create a large list all it takes is attentiveness and assertiveness. And a company shouldn't be afraid to ask for e-mails when making a new contact--in fact, they should get in the habit of it!
Here are ten tips for building an excellent e-mail list:
Make sure every different screen of the company's website has an e-mail list subscriber sign-up box. Make sure it is always visible for the client to be able to sign up. Also when a customer makes a purchase from the website, make sure to send a follow up e-mail asking if the customer would like to join the list.
Ask clients for permission to add them to the e-mail list. Make sure the customer does not feel pressured. Tell the client that they do not have to join, but it will help THEM stay informed about updates and promotions. By presenting the customer with an option, it opens the customer up to ask questions about the e-mails they may receive. Having this conversation with customers will not only help build the e-mail list, but also further inform customers on the business.
Run contests for clients in regards to forwarding the e-mail newsletter to their friends. Give the customer a good incentive so they want to share the newsletter with others.
Run promotions on the company's social media profiles and website that announce that by subscribing to the e-mail list the customer will be offered discounts and promotions that are only available to the people on the e-mail list.
5. PHYSICAL SIGN-UP
Take advantage of trade shows. Don't be afraid to put out a physical sign-up book for people to recored their info, and invite people to discuss signing up! If the company has a permanent physical space, place a sign-up book in an obvious spot for people to see and use. Place it at the front of the store or by the register.
6. BUSINESS CARDS/FLYERS
Mention the benefits of joining the e-mailing list on the back of the company business cards and on flyers. Include the company's website so that the customer can easily access it. Also consider putting a QR code that is scannable and leads to the sign-up for the e-mail subscription list.
7. OPT IN LIGHTBOXES
An attractive and initially not intrusive lightbox will entice viewers to want to interact with it. Target the way the information is presented based on what page the customers are visiting.
8. WORDPRESS BLOGGING
Use Wordpress or another blogging site to drive new users to the business. By creating content and optimizing that content, new customers may find the company by accident and want to sign up to the e-mail list for more information about the company. Therefore, blogging on ideas and news relevant to the company will drive customers looking for things relating to the company to its website completely by chance.
9. SOCIAL MEDIA
Have an area to subscribe to the mailing list featured on all of the social media profiles (Facebook, Twitter, etc.), and make sure to advertise promotions and incentives related to signing up for the e-mail list on the social media. Use those committed fans and clients—if they are already following or participating on the social media sites they will most likely be further interested in joining the mailing list.
Make a contact with a related business that is not a competitor. Set up a system where both companies can work together by mentioning each other in the respective newsletters. Highlight the other company as a feature in the newsletter and invite readers to join the other company's e-mail list.
As a one-stop solution for small businesses, Study Breaks College Media provides big marketing strategies and delivers college students.
Study Breaks magazine is an award-winning line of monthly college-themed entertainment magazines with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)