Today's Hotel Guests Demand More Power and Brandstand Products Delivers

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As technology usage increases, so does the power requirement of today’s hotel guests. Brandstand Products has designed a product that satisfies the growing need for power outlets in hotel rooms.

Hotel Guests Power Up with Brandstand Cubie

"Direct feedback from guests showed a clear need to provide more easily accessible in-room power outlets," said Christina Williamson, Senior Director of Brand Planning for the Comfort Suites Brand at Choice Hotels.

With the prevalence of personal electronics in today's society, the hotel guest’s expectation of in-room amenities has evolved past the standard technology offerings. In the mid-2000’s, hotel chains were frequently updating their standard in-room amenities such as bedding and televisions to keep up with their competition. Now today’s budget conscious hoteliers are looking for a more strategic investment to gain a competitive advantage.

While duvet covers and flat screen televisions are an expectation in mid-tier properties, hotels have found that these are not as important in the eyes of the guest. Now more than ever, business and leisure travelers are looking for amenities that are more useful for their everyday needs. A recent HFTP survey found that many travelers carry at least four gadgets; this number doubles or triples, when a family travels together. Due to this increase in the amount of personal electronics, the demand for convenient power outlets in a hotel room continues to rise. There is nothing more frustrating for a guest than to crawl under a desk or move a nightstand to reach the only available outlet left in the guest room.

Recognizing this growing trend, Brandstand Products designed and developed the Cubie – a power panel made specifically for the hotel guest room. With its 3 power outlets and 2 USB charging ports, the Cubie provides the perfect solution to the lack of guest-facing available outlets. Choice Hotels International and Hilton Hotels Worldwide are major hotel chains leading the charge for more outlets. By requiring a readily available, central place to plug in guest devices, both Comfort Suites and Hampton Inn are successfully addressing one of the top guest complaints heard in hotels today. "Direct feedback from guests showed a clear need to provide more easily accessible in-room power outlets," said Christina Williamson, Senior Director of Brand Planning for the Comfort Suites Brand at Choice Hotels. Comfort Suites now features the Cubie in all of their 600+ US hotels and Hampton Inn specifies the Cubie to satisfy its new requirement for additional outlets at the desk and nightstand. These brands have realized that guests should not be required to bring their own power strips to compensate for the lack of convenient outlets in their guest rooms.

About Brandstand Cubie™:
The Brandstand Cubie is designed to easily bring additional power to the desktop or nightstand in the hotel guest room. This retro-fit design offers 3 power outlets and 2 USB charging ports. The Cubie provides complete surge and over-current protection and now features a pass-through plug! The versatile mounting bracket can be installed to a variety of desktops. For more information on the Cubie, please visit brandstand.com.

About Brandstand Products:
Brandstand Products, a subsidiary of TXS Industrial Design Inc., offers innovatively designed, user-friendly amenity products for the hospitality industry. Brandstand Products’ customers range from the independent hotelier to some of the largest property management and corporate companies in North America. Their products can be seen in hotels throughout the world.

© 2012 Brandstand Products, All rights reserved.

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