360 Vantage Launches Closed Loop Marketing and eLearning Apps on Salesforce.com’s AppExchange, the World's Leading Business Apps Marketplace

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New apps simplify wireless management of marketing assets and improve training efficiency and effectiveness giving businesses the power to tap into social and mobile cloud technologies to transform the way they connect with customers, partners and employees.

360 CLM and 360 U available on the salesforce.com AppExchange

All 360 Vantage solutions are designed for ease of access – no matter what devices you are using and where you are.

360 Vantage®, a leader in cloud-based sales and marketing technology solutions, today announced the launch of its Closed Loop Marketing and eLearning apps, 360 CLM™ and 360 U™, on salesforce.com's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways.

360 CLM is a Closed Loop Marketing solution that enables marketing teams to wirelessly deploy, manage and track digital assets on the Apple® iPad®. By delivering more effective and personalized interactions based on continuous, real-time feedback, 360 CLM empowers users to more easily support compliance requirements and access real-time analytics to measure the effectiveness of messaging strategies and sales aids in the field.

360 U is an integrated eLearning solution that helps customers quickly deploy, manage and track training content. It also provides quick views of training dashboards and reports to simplify the user experience and courseware management.

“360 CLM allows companies to capture data early in the sales process to understand how marketing messages are resonating with customers and how marketing tactics are being executed in the field,” commented Vishal Dass, head of sales at 360 Vantage. “And with 360 U, companies can more easily manage training content, simplify deployment across users and devices, and streamline reporting and compliance requirements.”

Connect in Entirely New Ways with Mobile Cloud Technologies
All 360 Vantage solutions are designed for ease of access – no matter what devices you are using and where you are. By providing mobile-enabled solutions sales reps can experience increased effectiveness with the ability to enter data on-the-fly and access real-time insights. Additionally, management gets the most accurate, up-to-date information on their market as it is happening – resulting in vastly improved ROI for the company.

Product Key Features
360 CLM gives companies a real-time view of their sales force marketing productivity and overall company performance, helping to create new strategies, improve response rates and build lasting customer relationships. Features and benefits include:

  •     Improved unaided message recall
  • Higher quality customer interactions
  • Delivery of segmented, one-to-one marketing messages by the sales force
  • Optimized sales force productivity
  • Marketing compliance on all customer interactions
  • Customer Relationship Management (CRM) and Sales Force Automation (SFA) integration
  • Improved overall sales and marketing effectiveness and company performance

360 U allows companies to segment training courses based on divisions, departments or sales hierarchy to help improve retention and recall, making training programs more effective and employees more productive. Features include:

  • User-friendly yet effective learning experience through interactive, engaging content
  • Seamless integration to the CRM system for easy, efficient access
  • Delivery of segmented, one-to-one training modules to increase comprehension and effectiveness
  • Optimized sales and marketing productivity through increased knowledge transfer

Additional Resources
Read more about 360 CLM and 360 U at http://www.360vantage.com/solutions.

About the AppExchange
The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,700 partner apps and 1.4 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 2.3 million custom apps built by customers and partners. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

About 360 Vantage®
Established in 2005 and headquartered in Chandler, Arizona, 360 Vantage® is a leader in cloud-based mobile sales and marketing systems designed to solve the more complex front office challenges in Life Sciences, Healthcare and other industries. The company offers a full suite of professional and managed services in addition to its 360 CRM™, 360 CLM™, 360 U™ and compliance solutions. Built on Salesforce.com and the Force.com platform, systems are designed to empower the mobile sales force, marketing and management teams with anytime, anywhere access to customer data and a 360-degree view of customer facing operations. This real-time approach gives clients a distinct competitive advantage. The company made the 2012 Inc.500|5000 list as one of America’s fastest growing companies, and its CEO and founder, Mario Martinez II, can be found on Twitter @360Vantage or @360CEO, LinkedIn, Google+ and Facebook. For more information, visit http://www.360vantage.com.

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