Shweiki Media Printing Company Presents a Webinar Detailing Different Useful Methods to Implement and Important Information to Consider When Pricing Digital Assets

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Shweiki Media teams up with Ryan Dohrn of Brain Swell Media to offer a webinar, available now, diving into and explaining the various and best ways to go about pricing digital assets. With media moving increasingly in a digital direction, it’s important to know how to value and market these digital assets to utilize them to the fullest potential, remain competitive and—as always—increase and maintain a satisfied client base to grow revenue.

Pricing digital assets

It's important to know how to turn digital assets into financial assets--and that involves knowing how to price them accordingly.

To sum up the thought process of anyone—whether it’s a company, clients, etc.—there is one question that everyone asks when considering a deal, a purchase or anything of the sort: What’s in it for me? It’s important to know the answer to this question...

One thing that is very important for salespeople is to know and utilize the Four Pillars of Sales Success:

1. Product
2. People
3. Process
4. Price

Base Line Pricing
There are different ways that pricing can be done, and it’s necessary to consider both to determine which is the best strategy to utilize.

Monthly vs. CPM Cost Per Thousand

CPM means that each time an advertisement is placed on website, digital edition, or Facebook wall, that serves a thousand people...the company displaying the advertisement (Example: Facebook) can charge for it.

For example, CPM on Facebook could cost 125 dollars per 1000 likes on the Facebook page each time the commercial mention is placed on said Facebook page. (I.e. if a band or something of the sort has 10,000 likes, each time the commercial mention is placed on their page, it would cost 1,250 dollars.)

Things to Know

There are also things to consider when developing pricing, and that revolves primarily around a company’s competition. There are several questions a company should ask themselves and research when considering their own pricing:

Where is the competition priced?
Are the competition’s advertisers happy with the pricing and what they’re getting for it?
Do advertisers get CPM?

Look at Google Analytics

Google Analytics is an excellent tool to utilize to investigate the three V’s: views, visitors and value. Use this tool to attain and apply information.

Social Media

One question to consider with social media is the ratio of promotional content and content geared to entertain and actually please viewers. For example, how many commercial posts should be done for every editorial post on Facebook?

A good answer for this question is that for every one commercial post, there should be 10 editorial-related posts. This makes it more likely that the reader won’t feel tricked or bombarded with advertisements when they “like” a company on Facebook. After all, if that happens, odds are they’re likely to dislike and “unlike” the company—both on Facebook and in real life.

Social Media allows for very targeted promotion, but it’s important to utilize this the right way and not to abuse it so that it uses its effectiveness.

Pricing Email Lists

There are several facts and strategies to know and consider when determining how to price email lists:
▪    One type of pricing is based on size of audience and whether or not they will open the email.
▪    Normally e-mail lists sell for 45 to 95 per thousand.
▪    It’s important to get on every RFP list.
▪    Agency pricing and strategies can vary dramatically, so don’t be surprised when there are prices all over the board.

The bottom line is that there are several things to consider and implement:

-A company's pricing strategy.
How are they determining pricing? Are their clients happy with this?

-Use visuals to show audiences show tons of value.
Humans are generally very visual creatures—therefore visuals are the best way to capture and secure interest and truly show value.

-W.I.I.F.T- What's in it for them?
To sum up the thought process of anyone—whether it’s a company, clients, etc.—there is one question that everyone asks when considering a deal, a purchase or anything of the sort: What’s in it for me? It’s important to know the answer to this question and be ready to answer it.

Click here for the full pricing digital assets webinar

As a publisher and printer (of magazines, flyers, posters, catalogs and more), Shweiki Media's mission has always been to help publishers improve by guaranteeing the highest quality product, exceptional customer service and on-time delivery. This all adds up to what Shweiki prides itself on: providing the most profitable, hassle-free printing experience possible.

Shweiki Media also believes that this hassle-free experience includes making their clients better. One way Shweiki does this is by utilizing relationships with industry experts, striving to educate clients and help them thrive in the exciting world of publishing—while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out, follow @ShweikiMedia and "like" at

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David Reimherr
Shweiki Media
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