(PRWEB) January 02, 2013
Laser cutting, as a graphic art medium, still is relatively in its infancy. Though it has been used successfully by some greeting card companies for over 20 years, it is just now beginning to find much wider use in other markets such as party accessories, stationery products, insert ads, and direct mailings. Laser cutting has also been extremely popular when a crystal clear edge quality is required when cutting hard plastics such as acrylic for awards. When placed in the hands of an innovative manufacturer, laser cutting is no longer a high-priced novelty medium reserved for limited quantities and high-end applications.
Innovation has always been the core driving force at Sunrise Digital, one of the most recognized names in Chicago’s color printing market. The company focuses entirely on digital printing, offering products ranging from business cards, personalized direct mail, booklets, training manuals, to large format graphic such as posters, banners, trade show displays, retractable banners, corporate lobby signage, retail window graphics, and much more. Sunrise has offered digital contour cutting using blades and routers, on materials such as paper, foam boards, Sintra, acrylic, wood, etc.
Recently, customers are demanding products with more advanced cutting only possible with laser, prompting the company to invest in the latest laser cutter from Austria-based Trotec, known as the “Cadillac” of laser manufacturers. With the new cutter, Sunrise is offering cutting and engraving on a wide variety of materials such as acrylic, cloth, cork, delrin, fiberglass, leather, mat board, melamine, mylar, paper, plastic, pressboard, rubber, wood, and more.
Target markets for the new laser cutter include custom engraved iPhone and iPad cases, greeting cards, acrylic awards & trophies, promotional items, sign & displays, smartphones and laptops, architectural models, barcodes & serial numbers, educational, medical technology, packaging design, and more.
Within the last couple of years, one of the most rapidly growing uses of laser cutting has been in packaging. The unique qualities of laser cut surfaces add elegance to food and cosmetic packaging that would be difficult to achieve in any other way. Cut openings can have a delicate visual quality and offer a subtle peek at the product or allow customers to sample scented products. The tactile quality of cut paper also creates an additional level of interest. Especially useful for short-run prototype packaging, laser cutting is giving Sunrise Digital a new tool with which to differentiate their products.
Sunrise Digital is offering laser engraved iPhone cases in its online store at iGearUnlimited.com. The new laser engraving option allows customers to upload their favorite artwork and make a truly one-of-a-kind bamboo phone case. Using an easy-to-use online Interactive Designer, customers can upload, crop, scale, and position the artwork on the fly. Adding customized text and approval of the the finished design all happen directly from within the web browser instantly.
About Sunrise Digital
Sunrise Digital, an Inc. 5000 company and a certified G7 Master Printer, started as a 2-color print shop in 1987 and quickly transformed itself into a prepress service bureau in the early 90s to meet the huge demand of desktop publishing. When the Indigo press was introduced in 1996, Sunrise jumped into digital color printing with two TurboStream presses, leading the market with industry’s first 48-hour Turnaround on color print jobs. By 2000, the company invested heavily in large format printing, launching a new department that now accounts for close to 40% of its revenue. Even during the economic downturn of 2009, Sunrise continued its investments in advanced UV flatbed printers, large format digital cutters, bringing new technology to meet the needs of its customers. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.