Cemmerce Brings Simplicity, Accuracy to Content Monetization and Affiliate Marketing

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Intelligence Engine Automatically Turns Product Mentions into Revenue

“Automatically linking timely cost-comparisons and purchasing links helps readers make informed purchase decisions in the context of the reviews. Everybody wins."

NMX Conference, Las Vegas, NV – January 3, 2012- During the upcoming 2013 Next Media Expo (NMX), Cemmerce will be offering demos of its Cemmerce platform, an intelligence engine that helps content creators automatically create revenue streams from product mentions. The Cemmerce platform, free to content creators, sets a new standard for simplicity in monetizing content. By adding only a few lines of code to a website or installing a simple plug-in, Cemmerce automatically and accurately converts product references in web content into live commerce links with real-time price-comparison data.

Attendees of “content monetization consultations” at the Cemmerce Booth (#507) will also be entered to win a reimbursement of conference expenses (event pass and accommodation). Sign up for a spot on January 6, 7, or 8th at https://cemmerce.acuityscheduling.com/schedule.php for one-on-one time with Cemmerce executives.

“With Cemmerce, content creators provide readers with relevant editorial product information while we automatically add in the latest, most relevant purchasing data,” said Dror Liwer, co-founder of Cemmerce. “Automatically linking timely cost-comparisons and purchasing links helps readers make informed purchase decisions in the context of the reviews. Everybody wins. Consumer engagement remains strong while revenue opportunities are maximized for the retailer and the content creator. Even more important there is no loss of trust in the authenticity of the writer.”

Cemmerce technology scans for product references, underlines the links and provides the Cemmerce content “bubble” when the users’ mouse hovers over the link. The bubble provides access to precise, real-time price comparison data and presents the four best deals on the product as well as a “buy now” link. The reader remains on the blogger or publisher’s site while making the purchase. Cemmerce’s proprietary algorithm enables highly accurate mapping to products within the content, only identifying exact products matches that can be purchased.

The Cemmerce Platform has a variety of additional benefits:                                                                

  •     The Cemmerce interface only links content that mentions an exact product model that can be sold online.
  •     There is no upfront cost to become a Cemmerce customer
  •     Cemmerce can easily and quickly scan thousands of pages of historical content for sellable products adding links in all relevant content.
  •     Cemmerce partnerships with retailers and affiliate groups already include 4.5 million products sold at a variety of outlets, and the number of products continues to increase.
  •     Because of Cemmerce’s volume deals with the affiliate networks, the commissions garnered for content creators are higher than what would have been paid to an individual publisher.

Cemmerce does not compete, or replace any ad serving platforms and management of multiple sites is possible through a centralized database. The content creator will not need to connect with multiple affiliate programs or search for a specific retailer's product links to update content. Cemmerce does all the work for content creators so they can concentrate on their core competency: creating content and building trust among readers. In few steps publishers/bloggers can start to monetize content, both past and present, at no risk to any current systems.

Come by the Cemmerce booth during NMX (#507) for your consultation during the show. Anyone that signs up ahead of the first day of the show is eligible for entry into the drawing for a reimbursement for the conference expenses. You don’t have to attend the conference to become a Cemmerce user. Visit http://www.cemmerce.com to learn more about the platform and start monetizing your content today!

About Cemmerce
Cemmerce enables a new approach to in-text content monetization, with the highest accuracy and relevant sales information available to content creators today. The free solution monetizes past, current and future content with no more than a few lines of added code and readers are able to easily purchase the products as they are reading about them. Cemmerce executive management brings a wealth of direct retail knowledge that speaks directly to the online sales process and consumer buying patterns, working with some of the world’s largest brands and retailers in customer engagement. Founded in 2012 and venture backed by Navitrio, an Elron Company, Cemmerce is headquartered in Tel Aviv, Israel, with U.S. headquarters in New York City. For more information about the company visit: http://www.cemmerce.com.

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Laura Ackerman
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