EZBOB: Online Shopping in the UK growing, unlike the economy

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UK Fashion Retail Report found that 45% of shoppers prefer to buy online. Online shopping has developed in a way that has changed this sector for good, but it is not to be forgotten that online retail has had to overcome its fair share of hurdles.

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A major barrier to online shopping has been customers’ reluctance to purchase a product without having touched it and seen it first-hand. In addition to this, shopping online removes the ‘experience’ of shopping on the High Street, which for some is a step too far. But in today’s society, it seems that online shopping has been accepted not only by sellers but by the general public, and has become fully integrated into our daily lives.

To explain the rise of online shopping it helps to examine the changes that have happened in recent years. For a start, budgets have got tighter, with the UK governments making cuts in several different sectors, and pay cheques stretching not nearly as far as they have in the past. Online shopping provides an easy way to compare the prices of similar products on offer from a number of sellers quickly and effectively. Consumers can now shop at any time of the day or night, 365 days of the year and have the goods delivered the next day without ever having to leave the house. This is extremely pertinent in an era where consumers want to buy the best goods, at the cheapest prices and with very little effort on their part.

Online retail can also be good news for sellers and is an excellent opportunity to expand and grow your business whilst keeping costs to a minimum. With online shopping on the increase, businesses can now survive without opening a single retail outlet, which reduces both staffing costs and the costs involved in renting floor space. In addition to this, the internet is not limited by space constraints as are traditional shopping outlets. Sellers can increase the number and range of products that they sell, which provides a larger market for the business to target.

The rise in online sales is particularly visible in the lead up to Christmas, with many preferring the ease of shopping online to buy gifts for their loved ones. It is important that businesses are prepared for this and make any necessary provisions in order to cope with the increased demand. This includes increasing the number of delivery vans available to ensure goods can be delivered on time so as to maintain customer satisfaction. Sellers may also consider checking that their websites are able to handle an increase in the number of users in the weeks leading up to Christmas.

It cannot be denied that online retail seems to be the way forward and adapting to this shift is essential to the success of a business in the retail sector. Online buying presents itself with both advantages and disadvantages to sellers, as well as customers. Sellers must work hard to overcome the disadvantages, by offering a range of products and ensuring their prices are competitive as possible.
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EZBOB is the first fully automated UK financing company dedicated to supporting online merchants growth. The company has developed a sophisticated and automated online platform which provides immediate business funding for e-tailers. EZBOB currently offers business finance of up to £20,000 for any qualified e-tailer.

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Deborah Reid
six degrees pr
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