Amazon will be a victim of their own success, and other content providers will follow their business model.
Cincinnati, OH (PRWEB) January 03, 2013
With more and more writers self-publishing, competition for readers and Amazon sales will be hotter than ever for indie published authors in 2013, says acclaimed author and publisher Sean Platt.
Platt, whose self-published credentials include Yesterday's Gone, co-written with David Wright, and Unicorn Western, co-written with Johnny B. Truant, said that with over 1.5 million Kindle titles published, the market will soon be saturated.
"The self-publishing gold rush is on. The pioneers have staked out many of the best spots, but there's still plenty to go around for newcomers," Platt said.
"Writers who want to make the most of the changing marketplace for books need to act fast. By the end of 2013, the ebook market will be saturated (according to the New York Times), and it will be even harder than ever to stand out.
"Though there will always be opportunities for the best writers, being early is the best opportunity of all.
"I'm from a blogging background, so I look at the world of blogs as a model of how early puts you ahead of the game. The biggest blogs, such as Copyblogger and ZenHabits, launched ahead of the blogging boom. By the time everyone was blogging, these blogs already had hundreds of thousands of readers. It's now close to impossible to replicate their success, even if you're an amazing writer."
Platt, who co-presents the Self Publishing Podcast, added that indie authors will need to do more than simply write novels to blaze a trail for themselves.
"The tablet revolution makes it easier than ever for people to consume media however they want to - by reading text, listening to audio, or watching movies. Self published authors who want to attract the widest possible readership will have to move into video and audio. At minimum, they'll need to launch audiobooks of their novels, even if that means reading it out loud themselves."
Overall, Platt said the outlook remains bright for self-published authors, not least because the Nook, Kobo and other e-readers will begin to gain traction.
"Amazon will be a victim of their own success, and other content providers will follow their business model," Platt said. "As a result, other e-readers will tread into Amazon's supremacy. The added competition can only be good for publishers and consumers.
Platt explained that the competition will create more choice for writers and readers.
"On the one hand, writers will have more choice in how they publish and promote their work. On the other hand, readers won't be forced into Amazon's eco-system for the best selection of ebooks, as great ebooks will be available from many different sources. It's a win-win-win situation."