Startups.Co Launches Funding 101: Educational Resource for Entrepreneurs Seeking Angel Investors and Venture Capital

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Startups and small businesses gain valuable toolkit to navigate the funding process, developed by a veteran entrepreneur.

Developed by veteran entrepreneur Wil Schroter, Funding 101 is a free educational resource to guide entrepreneurs through the process of raising capital

Startups.Co- the world's largest network of business investors- has launched Funding 101, a free educational resource to guide entrepreneurs through the process of raising capital. Funding 101 will serve as a tool for successfully navigating the steps to find startup funding- from initial business development and strategy, to preparing business documents and pitching angel investors and venture capital firms.

Funding 101 was developed by veteran entrepreneur Wil Schroter to fill a gap in resources available for startups beginning their fundraising journey. After launching 9 internet companies, and successfully raising funds from angel investors and leading venture capital firms, he found that investors were difficult to find and intimidating to pitch. He decided to dedicate his career to streamlining the fundraise process. Funding 101 was developed to share insight from Schroter’s path to becoming a serial entrepreneur, and deliver lessons learned from navigating the logistics and pain points of raising capital.

According to Schroter, “The truth is that fundraising is hard. Most people try and fail, no matter how great their preparation, their perseverance, or their idea. That’s because there are far more people looking for capital than there are people writing checks, and therefore an entrepreneur needs to do everything possible to ensure they can successfully fundraise. Funding 101 is our effort to give every entrepreneur resources to educate themselves on the funding process and the options that are available”.

Funding 101 Resource Features:

Funding 101 has broken down the fundraise process into three manageable steps; Prep, Match, and Pitch. Each stage is accompanied by a tool kit of how-to’s and advice for startups on topics like crafting the perfect elevator pitch, evaluating investment needs, and how to find the right investors.

Prep- Walks entrepreneurs through the initial process of forming a company, budgeting and fundraising, and gaining initial traction.

Match- Discusses the funding Landscape and provides a walk-through of funding options like bootstrapping, debt, and equity.

Pitch- Describes in detail how the investor pitch process works for startups interested in connecting with angel investors and venture capital firms. It also details exactly what investors are looking for in a potential startup investment. How-to’s include “Making a good investor introduction”, “Crafting an elevator pitch”, and “Creating an investor prospect list”

Funding 101 is one of many resources available through, which was founded as the first online funding platform in 2004. Thousands of entrepreneurs and investors utilize to successfully fulfill their financial searches each month. Regardless of business type and category (tech, consumer products, or services), can assist in maximizing investor opportunities to best increase odds of startup success. Whether a startup is in need of seed funding from angel investors, series A venture capital, or private investors, provides a robust toolkit of resources as well as live funding consultants ready to discuss the best path to funding.

About is a network that connects entrepreneurs with investors. Founded in 2004, it has grown to a hub of over 50,000 active accredited investors and 400,000 companies, with millions invested.

The company employs a team of business development strategists who counsel companies on strategic milestone fundraising through various sources- from business loans to convertible debt, crowdfunding, and equity investments.

More information at

About the founder:

Wil Schroter, Startups.Co Co-founder and CEO

Wil Schroter is a serial entrepreneur and fundraising expert, founding nine Internet companies in the last 20 years, the last three venture backed. At the age of 19 he started his first company, Blue Diesel, which merged with what is today inVentiv, a company that now generates over $1.8 billion per year in billings and has over 13,000 employees globally.

Wil is currently the CEO and Co-Founder of, a crowdfunding platform for small businesses that allows them to raise capital online. He is also the Founder and CEO of Virtucon Ventures, an early stage incubator that has launched,,,,, and

Wil has been named Young Entrepreneur of the Year by the U.S. Small Business Association and has also been recognized by the Ernst and Young Entrepreneur of the Year program as well as Business First’s Top 40 Under 40.

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Laura Moller
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