Party the Night Away: BB Direct Enhances Party Planning Direct Marketing File

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Right in time for New Year’s parties and festivities, BB Direct, a data provider to the reseller direct marketing list industry, has released enhancements to its Party Planning Masterfile. Enhancements to the file include updating measures, accuracy & deliverability checks, and the addition of new records.

A provider of marketing lists to the reseller industry, BB Direct, has completed enhancements to the BB Direct Party Planning Datafile in time for New Year’s party marketing campaigns. The recent enhancements to the file include the updating of records currently included on the file, cleansing methods for accuracy and deliverability measures, and the addition of many new records to the database.
The BB Direct Party Planning database is a marketing tool aimed at connecting marketers with viable sales leads of an array of businesses related to the party planning industry. Currently the Party Planning Database includes records of businesses such as party and event planners, wedding planners, reception/banquet halls, tent rentals and other party equipment rentals, caterers, limousine services, disc jockeys, band rentals, and many more. Additionally, the file includes retail establishments related to party planning including formal wear, invitation design & printing, party supplies, and decorations.
The Event Planners and Convention Coordinators portion of the BB Direct Party Planner Marketing Datafile is the ideal solution for direct marketers looking to create strong networks with business event specialists that are planning meetings, conventions, seminars, workshops and more. This portion of the file includes title and industry enhancements for event planners in a variety of industries such as marketing, financial, entertainment and more.
Both sections of the new Masterfile include the option for marketers to output either postal address, telephone number, or email address, for multichannel marketing techniques that combine direct mail marketing, telemarketing, and email marketing, allowing for maximum market penetration.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at

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Brian Berg
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