Nucleus Medical Media Releases Update to Popular iHeart Touch App

Version 2.0 includes world premiere video, custom survey capability

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- Jeffrey Taylor, M.D., Robert Wood Johnson University Hospital

I believe the animations are much easier for patients to understand than still images printed on fliers, or even the pre-constructed printouts from an EMR we are required to give out as part of meaningful use criteria.

Atlanta, GA (PRWEB) January 17, 2013

The latest version of the iHeart Touch app from Nucleus Medical Media, Inc. helps patients and their families learn about the causes and treatments for coronary artery disease (CAD), the leading cause of death in the U.S. The app also provides physicians and other health care professionals a visual tool to help increase patient awareness and understanding of how the heart works and how disease can affect it.

The iHeart Touch app’s 2.0 release is now iOS 6.0 compatible and gives users a new annotation feature to create still images of the animated videos, draw on the images, and email edited stills to others. This annotation feature gives doctors a visual and audio teaching tool to use with heart patients in the exam room, increasing mutual understanding and giving patients a way to communicate questions and make treatment plans with their physicians. In addition, a custom survey tool allows potential sponsors to formulate questions and gather information from either a consumer or professional audience.

An annual survey conducted by the Pew Internet & American Life Project* found that “80% of internet users have looked online for information about any one of 15 health topics such as a specific disease or treatment.” The predominant use of illustrations and animations on popular medical websites and television shows demonstrates the effectiveness that visual imagery has in helping doctors explain the body and procedures and giving patients the tools to understand the information.

Ron Collins, CEO and Co-founder of Nucleus Medical Media, Inc. believes the popularity of the app shows how effective animation can be in increasing health literacy among patients and caregivers: "We were very pleased with how well physicians and consumers adopted the app from the initial release. The fact that we've already hit 10,000+ downloads shows that this content is important to health professionals as well as consumers interested in using technology to pursue a healthy lifestyle overall."

Dr. Jeff Taylor, a cardiologist at Robert Wood Johnson University Hospital in New Jersey, says that apps like these make opening up a dialogue with patients easier and more effective: “I believe the animations are much easier for patients to understand than still images printed on fliers, or even the pre-constructed printouts from an EMR we are required to give out as part of meaningful use criteria.”

Consumers and health professionals can download the iHeart Touch app free from the Apple App Store.

For further comment, contact Ronald Collins, CEO and Co-founder of Nucleus Medical Media, at rcollins(at)nucleusinc(dot)com or (770) 805-0460.

***
Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 75 physicians and nurses. For more information, visit http://www.nucleusinc.com/aboutus.php

*PewInternet.org The Social Life of Health Information, Susannah Fox


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