In the Red: Chapter 13 Filings Included in New Direct Marketing File from BB Direct

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Bankruptcy masterfile now allows marketers to target consumers within different stages of bankruptcy through new options added to the file by BB Direct, a data solutions provider working with the marketing reseller industry. Additionally, targeting options allow for locating consumers with not just current, but past credit issues.

BB Direct, a data provider to the mailing list industry, has released a new Bankruptcy Masterfile including consumers that have filed Chapter 13. With the overall downturn of our nation’s economy starting in 2008, bankruptcy rates have risen. Many consumers have fallen victim to the credit crisis, housing market slump, and high employment rates causing the rise in the number of bankruptcies being filed.

The BB Direct Bankruptcy Masterfile allows marketers to reach those that have recently filed bankruptcy or have filed a bankruptcy in the past. The file can be used for a variety of marketing purposes. In the cases of consumers that have recently filed bankruptcy, offers can include secured credit cards and other financial offers for those with current credit issues. Ideal marketing opportunities for consumers with recently discharged bankruptcies include auto, bank/credit cards, and other financial services.

Boasting over 22 million records, the BB Direct Bankruptcy Datafile is filterable by a wide selection of custom selections. Filtering marketing lists allow for optimized targeting of the prospect pool and the BB Direct file allows geographic, demographic, and bankruptcy specific options. Bankruptcy selections featured on the file are chapter filing, filing date, individual/joint filing, release date, and status. Also, the masterfile allows multi-channel marketing campaigns through postal, email, and telemarketing.

Geographic targeting options within the file allow marketers looking to hone in on a specific geographic area many tools, including filtering options and online mapping technology that allows marketers to view the area they plan on targeting on a map.

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at

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Brian Berg
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