Gut Buster: BB Direct Releases Enhanced Fitness Mailing List File

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The newly enhanced Fitness Mailing List file from BB Direct, data provider to the reseller marketing industry, includes businesses related to the fitness industry. New records added to the file make it one of the most comprehensive Fitness files available to direct marketers.

Data provider to the mail list industry, BB Direct, recently released an enhanced version of its Fitness Direct Marketing List file including responsive records of businesses related to the fitness industry. The enhanced files offers data on an array of fitness related businesses such as gyms/fitness centers, personal trainers, equipment suppliers/manufacturers, and other industry leaders.

With healthy lifestyles taking a forefront over the past decade, more and more consumers are in need of fitness related services, creating an overall growth within the industry. The BB Direct Fitness Masterfile allows marketers looking to reach responsive fitness businesses through direct mail marketing, telemarketing, and email marketing, or a combination of the three, to create a multi-channel marketing approaches that create results and put marketers in touch with responsive target businesses.

The recent enhancements to the Fitness Datafile comprise of the inclusion of newly added business records. Additionally, the enhancements to the file include measures to increase the accuracy and deliverability of records already contained within the file. These updating features ran the file through the NCOA process, CASS certification, deceased scrub, and other hygiene methods.

The BB Direct Fitness Database is a useful advertising tool for marketers looking to target fitness related businesses like fitness certification classes, gym equipment, nutritional education, workout clothing designers/manufacturers/distributors/retail outlets and others. Selectable by an array of geographic and firmographic selections, the Fitness Database allows for pinpoint targeting for even the most niche specific marketing campaign.

About BB Direct     
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at

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Brian Berg
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