Fenway Printers and Sands Creative Group rebrand as The Fenway Group

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The Fenway Group is the culmination of the alignment of both our brand to our clients, and to our company.

“We are thrilled to bring a fresh new look to our clients.” said Rick Sands

The Fenway Group launches its new website and branding to begin the new year. Sister companies since 1999, Sands Creative and Minuteman Brookline/Fenway Printers are excited to move forward under a single, unified marketing organization. The Fenway Group is a cross-media, multi-channel marketing service provider located in Boston, Mass. The company provides graphic design, print, direct mail, email marketing, and web based solutions for its clients.

“We’ve been providing a lot more than printing these last few years.” said Todd Nugent, “We’ve introduced many new marketing services that have really given our clients some great measurable results. Email mixed with direct mail; triggered campaigns that really help target our clients’ customers.”

The new logo was designed by the Fenway Group’s design team. The diamond cluster symbolizes the concept of a group versus a single mark. The designers wanted to also incorporate pieces of the existing Sands Creative Group and Fenway Printers logos demonstrating a new unification. “We are thrilled to bring a fresh new look to our clients.” said Rick Sands, “We want it to reflect the fresh ideas that we’ve been bringing to our clients as well. We strive to work very closely with our clients to bring innovation to their marketing mix. Whether by opening new channels or by creating more efficient distribution we’re ready to help.”

Sands Creative Group started in 1993 providing graphic design and marketing services. Minuteman Brookline/Fenway Printers began in 1999. The companies have been related through common ownership and have operated from their 870 Commonwealth Avenue in Boston since 2008. The Fenway Group is the culmination of the alignment of both our brand to our clients, and to our company.

For more information contact Rick Sands at 617-226-1900 or go to http://www.fenway-group.com

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RICK SANDS

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