A Giving Heart: BB Direct Updates Charitable Donors Direct Mail Marketing File

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New updates to charitable donor’s mailing list from BB Direct, data provider to the reseller mailing list industry, come in time for non-profit holiday donation campaigns. New enhancements put responsive donors in the hands of 501c and other nonprofit charity groups and organizations.

Data provider to the mailing list industry, BB Direct, has recently completed updates to the Charitable Donors Direct Mail Masterfile in time for nonprofits looking for responsive donor lists for holiday drives and campaigns. The Charitable Donors Masterfile includes consumers that have showed a past propensity to making charitable donations to a range of organizations including those supporting social, economic, and environmental concerns.

The data contained within the Charitable Donors Masterfile can be used for a variety of uses other than monetary donation procurement such as locating volunteers, donations of goods/time, spreading your nonprofits message to others, and invitations to special/fundraising events.

Currently the direct marketing file is available with an array of filtering selections allowing for maximum targeting and campaign return on investment. Filtering options on the file directly related to charitable giving include regency and type of charitable donation made. Animal & wildlife, children, educational, environmental, health, international aid, political, poverty, and religious donors are all include within filtering options for the file. Additionally, the file can be filtered by hundreds of demographic, geographic, and interest related selections.

Currently, the BB Direct Charitable Donors Masterfile is available in three different marketing mediums allowing for effective multi-channel marketing campaigns. The file can output with postal address, telephone number, email address, or any combination of the three.

Recently completed updates to the file added new records and updated current records on the file in aspects of deliverability and accuracy.

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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Brian Berg
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