National WomenCertified® Poll Names Most Recommended Baby Products Among Women

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OshKosh B’Gosh, Sealy, Carter’s, Playtex, Huggies, Simmons, Evenflo, Leapfrog, Fisher-Price, Safety 1st, Desitin, Diaper Genie, Nuk, Johnson and Johnson, and Graco among top baby product brands to receive Women’s Choice Award as Most Recommended.

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Honoring brands like Sealy and OshKosh B’gosh whose focus on product excellence and alignment with women’s identified preferences is important to our mission at WomenCertified.

WomenCertified®, the collective voice of female consumers, has unveiled the results of a nationwide poll of thousands of women identifying the baby product brands they are most likely to recommend to others based on their consumer experience.

“It goes without saying that one of the most important product categories to women are baby products. Women have many choices when it comes to products for their infants, babies and toddlers, which is why it is so important to build brand preference among moms,” says Delia Passi, CEO and founder of WomenCertified and former publisher of Working Woman and Working Mother magazines.

Brands use advertising to drive preference, yet according to Nielsen, 92% of consumers say they trust recommendations of others above all other forms of advertising. And, according to numerous female consumer studies by WomenCertified, women are even more inclined to seek out the recommendation of other women.

“Honoring brands like Sealy and OshKosh B’gosh whose focus on product excellence and alignment with women’s identified preferences is important to our mission at WomenCertified, where women help other women with tough, consumer decisions,” Passi concludes. “Most importantly, when a woman sees the Women’s Choice Award on these products, she’ll know that these brands value the unique needs of her and her loved one.”

Following is the list of winning baby product brands by category:
Fisher-Price - Bathtub
Sealy - Bedding & Mattress
Evenflo, Playtex - Bottle
Fisher-Price - Bouncer
Graco - Carrier - Infant
Graco - Car Seat
OshKosh B’gosh - Clothing – Toddler
Carter’s - Clothing - Infant
Simmons - Crib
Huggies - Diaper
Desitin - Diaper Cream
Diaper Genie - Diaper Pail
Graco - High Chair
Leapfrog - Learning Toy – Baby
Fisher-Price - Learning Toy – Toddler
Graco - Monitor
Nuk - Pacifier
Graco - Play Yard
Safety 1st    - Safety Gate
Johnson & Johnson - Shampoo & Body Wash
Graco - Stroller

About WomenCertified®
WomenCertified®, the voice of female consumers, awards businesses and brands based on consumer experience. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. WomenCertified awards businesses and brands that meet a higher standard of customer experience the Women’s Choice Award. The Award is based on surveys of tens of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index. Visit

Note to media: WomenCertified® CEO Delia Passi is available for media interviews concerning the poll and women consumer topics by contacting SSA Public Relations.

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Cara Downs
SSA Public Relations
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