Chicago, IL (PRWEB) January 03, 2013
Mark Ragan, CEO of Ragan Communications, announced that his company will hold its “4th Annual PR and Media Relations Best Practices Summit” for 2013 at the Union Square headquarters of Con Edison in New York City, on April 8-10.
The conference will focus on the relations between organizational PR representatives and the media in crises, and on building candid, strong, lasting relationships between PR and journalists, Ragan said.
“We’ll also be taking a hard look at PR social media measurement, content marketing and branded content, and the emergence of so-called ‘media relations superstars’ in PR,” Ragan added.
Michael Clendenin, Director of Media Relations for Con Edison, will analyze Con Ed’s campaign to keep nine million New Yorkers updated about his company’s response to Superstorm Sandy. Clendenin will examine the critical role social media played within Con Ed and without.
Social media were crucial, Clendenin believes, because of the huge area of devastation, the crippling damage to the infrastructure, and the long time it took to get basic services restored. “We needed to communicate early, honestly and often with the public, and over a longer period than ever before. We couldn’t have done it without social media, particularly video,” he said.
A panel of six “new journalists” will offer attendees their thoughts on what it takes for PR practitioners to get the attention of a media audience that now includes bloggers, online reporters, podcasters, and other digital influencers.
The conference also includes three pre-conference workshops on writing the perfect story pitch, creating a solid measurement plan, and how to shoot a powerful story-pitch video to get your message on TV.
People wanting more information about the “4th Annual PR and Media Relations Best Practices Summit” should click here. For questions, please contact Jenny Fukumoto, Ragan Communications Marketing Manager at jenny (at) ragan (dot) com.
ABOUT RAGAN COMMUNICATIONS
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry — Ragan.com and PRDaily.com. Together, these daily news sites attract nearly 800,000 global visitors.
The company also covers the health care and HR communication industry with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.