By increasing targets we can ensure that even during these difficult economic times, we can continue to provide stability and quality service to our customers and our brilliant team
(PRWEB) January 03, 2013
eNail Supply, online retailer to the beauty trade and fashion conscious individuals announced their targets for 2013 recently and they are significantly higher than those set in the previous year. The news comes after their successful year as a result of the huge demand for their stocks of wholesale Essie nail polish and the popularity amongst their customers for cheap Essie nail polish online.
CEO of eNail Supply, Sudeep Arya told us, “This move is unprecedented for us. The management team and I did not expect such a huge demand for the discount Essie nail polish ranges. We regard this announcement as an investment in the company’s healthy financial future. We have a responsibility to our customers and our team of hard working professionals. By increasing targets we can ensure that even during these difficult economic times, we can continue to provide stability and quality service to our customers and our brilliant team. And of course, customers gain from the bonus of accessing cheap Essie nail polish online too!”
The discount Essie nail polish range is just one of a number of ranges which will be offered in greater numbers in line with the huge demand. But while they increase their offering of cheap Essie nail polish and offer the beauty trade wholesale Essie nail polish, the company are mindful of the additional hard work these higher targets will bring.
Mr Arya went on to say, “This is not an easy option for us. It is a commitment to a lot of hard work in 2013 as the whole team pull together to meet the increasingly high demands of products from our customers. By raising the targets we are giving ourselves realistic goals to strive toward. We are not a company to sit back when things are good. We are a company who are looking at the long term stability and continued customer focus. We plan to be here offering wholesale Essie nail polish to the industry’s professionals and cheap Essie nail polish to individuals for a long time to come.”
The incredible interest eNail Supply have seen in their cheap Essie nail polish ranges over the last years was unexpected. Whilst they knew how loyal customers were to the brand, they had no idea that sales orders would reach the level they did.
They regard increasing their sales targets for 2013 as good, solid business practice. They want the company to continue to grow and prosper. The company also want to give their customers the confidence in their service and in the prices they offer.
Before the end the next quarter they plan to review the targets again. By keeping their fingers on the pulse of what customers want, how they are ordering and which brands are selling most, they can plan for the future in way which will help them meet demands and prosper.
Positive feedback from customers is another important factor which influenced their decision. As a result of high sales during 2012, particularly with their line of discount Essie nail polish, they have had to further develop their internal systems so that performance in terms of stock control and deliveries keeps up with demand. Sales during the Festive period were particularly busy and the targets previously set were surpassed quickly.
By offering high quality hand, feet and nail products in the brands their customers love, eNail Supply are maintain their hold on a loyal customer base while building themselves a strong financial future. Their customer service team are collating feedback from customers on a daily basis and they report customers are delighted with the discounts. Deliveries are going out on schedule and the stock flow is healthy.
Whilst the introduction of higher targets may seem to some as added pressure, eNail Supply see it as a sign of their dedication to the industry and to their customers. They are ready to serve more customers and get through more orders than ever before. 2013 is shaping up to be a positive year for eNail Supply.
eNail Supply supplies professional and salon-quality beauty products for the hands, feet and nails. It stocks a huge rand of brands including cheap Essie Nail Polish online, Nail Art, Artistic Color Gloss and Gelish for shipping worldwide. eNail Supply supplies to licensed nail technician, aesthetician, depilatory professionals and beauty consultants as well as regular shoppers. It offers worldwide delivery and complimentary help and advice from a team of qualified technicians. Detailed information about discounted products can be found on the website.