Inline content allows you to tell a more engaging story
Cleveland, OH (PRWEB) January 07, 2013
Easy2® Technologies, the leading provider of multichannel merchandising content and technology, is pleased to announce the launch of its proprietary inline content creation tool, EasyINLINE. The tool allows consumer product manufacturers the ability to create inline content for their products and easily syndicate it to retailers’ ecommerce sites. Inline content allows you to tell a more engaging story on the product detail page and includes additional product images, embedded videos, 360-degree rotations and detailed product copy.
“We’re pleased to offer yet another online merchandising tool to our clients,” said George Koenig, VP of Sales. “We’ve offered our clients the ability to create inline content for a long time but EasyINLINE is a big step forward because it makes creating inline content as easy as pairing a product image with detailed product copy and then selecting retailers for content syndication from a checklist. We also provide a full turn-key solution that includes copy creation and photography for those companies short on internal resources. Easy2 inline content gives shoppers detailed product information while keeping the engaging interactivity of our product demos, all with fewer clicks and in a tablet-friendly scrolling format.”
In addition to the new inline content creation tool, Easy2 has launched InlineContent.com, an informational site that takes some of the mystery out of inline content. “Many of our clients have questions about inline content,” said Ethan Cohen, CEO, “but very little information exists explaining what it is. We created InlineContent.com to help manufacturers and retailers understand what it is, how it works, its benefits, and its limitations.”
Easy2 helps manufacturers and retailers provide a consistent and engaging experience across all shopping devices. The Easy2 SaaS technology platform generates mobile versions of all product demos and product selectors, so a demo created using Easy2’s technology is automatically available as a web demo, smartphone demo and a tablet demo. That is a true multichannel merchandising strategy to connect with shoppers.
For more information on how multichannel merchandising tools can increase conversions, please contact Easy2 at info (at) easy2 (dot) com, 216.812.3200 or 877.299.3366.
About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that converts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.