New equine online marketplace unveiled

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Horse owners across the UK have welcomed the launch of the new interactive marketplace, Horsefinder. Designed to serve the equine community through a one stop function, the website provides a platform to buy and sell horses, horse equipment and horseboxes.

Horsefinder home page

The internet provides a very viable marketplace but its success depends on how easy a website is to navigate. Horsefinder is developed with the user experience in mind

Supporting features provide users with the opportunity to chat and ask questions in the forum, read equine related articles and learn of upcoming events as well as posting their own local events.

Horsefinder has been launched by avid horse enthusiast and marketer Katie Sanders. She said: “In this mobile world online shopping and browsing is growing year on year simply because it is more convenient and affordable. The internet provides a very viable marketplace but its success depends on how easy a website is to navigate. With this in mind, Horsefinder is developed with the user experience in mind; it features very precise search options so that users can access what is relevant to them quickly and easily. Equally, posting an advert is completed in five easy stages including the choice to post up to five images and a video.”

Those browsing for a horse can narrow their search down to county, type – dressage to hacking; breed – from Anglo Arab to New Forest, and gender – colt to stallion. The same detailed approach is found in the equipment and horsebox search services.

Miss Sanders commented: “Horsefinder will appeal to a wide variety of audiences from pony clubs, professional bodies, and individual riders to mums of riders. This vibrant mix together with the site’s interactive element will see Horsefinder grow into a friendly online community."

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