New Roc City Rings in the New Year at Noon

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Families enjoy fun-filled activities at annual end-of-the-year New Year celebration.

Guests gather around the atrium of New Roc City as the balloons drop at the third annual Ring in the New Year at Noon.

Nearly 1,500 revelers gathered in the atrium of New Roc City for the third annual Ring in the New Year at Noon on Monday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon. Ring in the New Year at Noon is sponsored by CB Richard Ellis, and is held in association with the New Rochelle Business Improvement District and their BID Family Day event series.

Ring in the New Year at Noon kicked-off at 10:30 a.m. with non-stop, fun-filled family activities including arts and crafts, face painters, magicians, music, dance lessons, martial arts demonstrations, games and more. Families also received special offers ranging from game cards to movie tickets to discounts on meals from New Roc City’s restaurants and retail establishments. Participating tenants include FUNFUZION Games and Rides, Premier Martial Arts, Modell’s Sporting Goods, Monroe College, Regal IMAX Theater, Jani Chinese and Japanese Restaurant, Applebee’s and LAZ Parking.

There was no need for kids to stay up until midnight as Jimmy Fink rang in the New Year early with the countdown to noon complete with a thrilling balloon release that covered all three floors with festive, brightly-colored balloons. Families were invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.

Additionally the event served as a kick-off for the City of New Rochelle’s year-long 325th anniversary celebration (http://www.newrochelleny.com/325) which will pay tribute to its rich history with a series of family-friendly events throughout 2013.

An exciting holiday event for families in the community, Ring in the New Year at Noon has become an annual tradition at New Roc City. New Roc City is located at 33 Le Count Place in downtown New Rochelle. For more information, please visit http://www.newrochelledowntown.com.

About New Roc City: New Roc City is a 450,000-square-foot entertainment/residential/retail complex located in the heart of downtown New Rochelle. A family destination, New Roc City features such tenants as Regal IMAX Theater, FUNFUZION Games and Rides, Planet Fitness, Stop n’ Shop, LAZ Parking, Monroe College, Modell’s Sporting Goods, Buffalo Wild Wings, Applebees, Jani Chinese and Japanese Restaurant and Premier Martial Arts. CB Richard Ellis is managing the property. New Roc City has served for many years as an active partner in the New Rochelle business community and a member of the New Rochelle Business Improvement District.

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Kim Sawicki
Co-Communications
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