Reviews Diverse Strategies of Online Reputation Management Firms

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A new report notes the paramount importance of online reputation defense for businesses of all kinds—prompting to review the various strategies that make online reputation management companies effective.

No matter how good a business is—no matter how superb its products, no matter how seamless its service, and no matter how honorable its business practices—there is always a chance for online attack, for bad reviews, and for acts of defamation. Such is the thesis statement of a new article from the Business 2 Community blog; the article goes on to note the paramount importance of what it calls “SEO reputation management,” a discipline that enables businesses to highlight and protect their best online assets while simultaneously suppressing negative search engine listings. The article has won a comment from, a leading agency in the online reputation management sector. CEO Cliff Stein opines that the article raises some crucial points—but that it ultimately only tells half the story of what online reputation management is all about. “The article gets a lot of things right, starting with the sheer importance of online reputation management,” says Stein. “Consumers are coming to depend on the Internet as a way to gather information about companies, products, and brands—and what they find about a particular brand could prove make-or-break.”

Stein also agrees with the premise that no business is impervious to online defamation. “ reviews a lot of online reputation needs for a lot of businesses, and what we have noticed is that many business owners believe their companies to be so stellar, they think there is no way bad reviews or online attacks could ever befall them,” Stein observes. “What is critical to remember is that online defamation does not necessarily have anything to do with a particular company’s merits, or lack thereof. Indeed, online defamation does not have to have any basis in fact. Bad reviews can be planted by disgruntled ex-employees. They can even be posted by business rivals. Because they can come from anywhere—and because the damage rendered is potentially so severe—all businesses need to think seriously about online reputation management.”

Stein says that if there is any reason to take issue with the Business 2 Community article, it is simply with the term “SEO reputation management.” “There is a common misconception about this business, which is that it is just a glorified form of SEO—SEO on steroids, if you will,” Stein notes. “But search engine optimization is just one of the many tools in the online reputation management toolbox. A company like also makes use of PR marketing techniques, content marketing strategies, social media practices, and more.”

Continues Stein, “Online reputation management is all about telling a story. It is about enhancing a brand and highlighting the things that make that brand special and desirable. As such, our company will work not just to suppress unwanted listings, but also to cultivate a positive, brand-enhancing narrative about our clients and their companies.”

Top-tier online reputation management firms like deploy numerous resources on behalf of clients, Stein concludes. “At our company, we devise new, made-from-scratch campaigns to meet the particular needs of each and every client,” he notes. “Indeed, reviews strategies and resources from many different disciplines, including SEO but also PR marketing—and we work to build campaigns that exceed all of our clients’ expectations.”

ABOUT: was built in 2009 by a team of online marketing and SEO professionals, and since then the company has established itself as the foremost name in online reputation repair. Providing services to businesses, brands, and individuals alike, the agency is zealous for giving companies and individuals control over how they are portrayed on the Web. reviews the online reputation needs of countless clients, among them Fortune 500 companies, small businesses, individuals, and public officials.

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Cliff Stein
Reputation Changer LLC
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