Pay-per-click advertising [PPC] means paying for traffic. On the other hand, it can help companies drive traffic to a site in a very short period of time.
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Toronto, ON (PRWEB) January 04, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces that it has enhanced its search engine marketing (SEM) services.
“On the one hand, pay-per-click advertising [PPC] means paying for traffic. On the other hand, it can help companies drive traffic to a site in a very short period of time,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Adding PPC to an SEO campaign is one of the most effective ways to market and drive online business and can help organizations significantly enhance their search engine presence and results.”
An effective PPC marketing campaign doesn’t just drive qualified traffic to a site, according to Iaboni; it also lets businesses control the traffic. A targeted PPC campaign means small- and medium-sized businesses can show an ad at certain times and/or in specific geographic regions.
Properly used, PPC management tools can also show companies what ad copy has the highest click-through rate and which keywords are the most effective. Online marketing campaigns are results-oriented, and it’s imperative that any SEM campaign generate sales.
“That’s why it’s important to research the keywords a business wants to rank on—or be known for. Rankings and the performance of PPC ads are tied directly to the web site, so it’s essential the pages the PPC drives traffic to are strong,” explains Iaboni.
The Internet has created an equal playing field; small- and medium-sized businesses in any industry can compete with much larger companies—even with a small marketing budget. If a business is operating in a competitive field, it can still come out on top by using less popular keywords that still drive traffic.
“Even though the PPC advertising space is very competitive, it’s still possible for businesses with tight budgets to see immediate results. While PPC campaigns can be one of the most effective ways to market and drive online business, it can also be very daunting and expensive to launch and monitor—especially if you don’t have the experience necessary to get the lowest cost per click or know how to fully optimize copy or keywords,” Iaboni adds. “The experts at Numero Uno Web Solutions help businesses create targeted PPC marketing campaigns that reach their goals.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).