Shades of Light Announces the Introduction of the Young House Love Lighting Line

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Exclusive products geared to reflect the happy-go-lucky style of the value oriented followers of the popular DIY blog, Young House Love.

Shades of Light introduces the Young House Love Lighting Collection

Our goal was to bridge the gap between inexpensive lighting and stylish lighting - we've always thought those things didn't have to be mutually exclusive!

Shades of Light, the multi-channel lighting and home décor retailer, announced that it has partnered with the creators of the popular blog Young House Love to introduce an exclusive lighting line developed to reflect the common values of both entities, described as “a collection of happy, wallet-friendly lighting products priced at $99 or less.”

Shades of Light will be showcasing the Young House Love Lighting Collection in its new catalog slated to be released early January 2013, as well as on their website The Young House Love Lighting Collection includes more than 20 lighting products, ranging from pendants to lamp shades. Loyal Young House Love followers will immediately recognize the signature fun-loving style and often blogged about themes of the writers John and Sherry Petersik.

“Our goal was to bridge the gap between inexpensive lighting and stylish lighting - we've always thought those things didn't have to be mutually exclusive! From $3 add-ons to spruce up lights people already have, to $89 chandeliers that are two feet wide, we're beyond thrilled with how this collection came out," commented Sherry Petersik.

“Shades of Light has long been impressed with the energy, enthusiasm and taste level that these young DIYers’ have for home decorating,” added Bryan Johnson, CEO of Shades of Light. “Our in-house product development and production capabilities gave Sherry and John an opportunity to express their unique and personal point of view in an authentic way. Our shared marketing reach to style oriented customers will allow for a broader audience for their creativity and DIY sensibility. This partnership is a natural extension of the ongoing relationship we have with John and Sherry and their “Young House Love” blog.”

Shades of Light ( is a multi-channel designer and retailer of lighting, rugs, mirrors, accent furniture, wall decor and other home furnishings sold to residential and commercial customers. Since 1986, Shades of Light has offered unique, high-quality designs through its award winning catalog, website and showrooms. As a leader in fashion forward design, Shades of Light is committed to excellence in customer service, technical expertise, and unique custom products, including hundreds of products designed by its in-house design team.

Sherry Petersik and John Petersik are the husband & wife team behind the hit home improvement blog Young House Love which receives over 5 million page views every month. Now in the midst of transforming their second fixer-upper in Richmond, Virginia, Sherry and John spend their days tackling as many DIY projects as possible with their daughter, Clara, and their Chihuahua, Hamburger, by their side. Their blog has been named the 12th best design blog in the world by The London Times, one of Forbes' Top 100 Websites for Women, and was voted the best design blog of 2011 by Apartment Therapy readers. They have appeared on HGTV and on The Nate Berkus Show and are authors of the New York Times bestselling book: Young House Love: 243 Ways to Paint, Craft, Update & Show Your Home Some Love.

Walter Froh
Shades of Light                                                                                                
(804) 288-3235
WFroh (at) ShadesofLight (dot) com

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Walter Froh
Shades of Light
804 288-3235
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