Now more than ever, people are looking to date casually and aren't necessarily looking for long term commitments.
Toronto, Ontario, Canada (PRWEB) January 04, 2013
iHookup.com's 'The Hook' puts casual dating front and center in a satirical ad spotlighting the changing needs of independent, modern day singles. The spot launched today via YouTube and will be directed towards a mainstream audience in North America. http://youtu.be/KsjfL2w983g
The commercial features a series of 'disconnected' first daters where one person is looking for an immediate commitment and the other is looking for something more casual. The ad is executed through 4 comedic female actors who punctuate the stark differences between iHookup.com's intended audience and the typical online relationship sites. The first-of-its-kind spot is intended to normalize the public conversation about dating in the modern world.
“The dating profile has changed over the past 5 years. Now more than ever, people are looking to date casually and aren't necessarily looking for long term commitments,” says Mia James, the site's Communications Manager.
“This ad demonstrates the shift in attitudes modern day professionals have towards the dating world.”
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iHookup is an online dating site catering to flexible, fun and adventurous people chasing the thrill of personal chemistry. The site is the brainchild of a handful of forward-thinking women who realize the many dating needs of individuals do not necessarily match the classical long-term relationship scenario. “Friends with benefits” isn't just a cliché. Many singles are simply looking for a no strings attached lifestyle...and they are no longer hiding it. iHookup.com offers different options for people that fit different lifestyles and life phases. It's casual dating for casual people.