(PRWEB) January 06, 2013
This week, eNail supply outlined their plans for strategic growth during 2013 with an ambitious framework of actions for the company which include expanding their range of hand, feet and nail beauty products. The first ranges to benefit from this positive expansion are the Zoya nail polish and Artistic Nail Design products. Sales figures over the last twelve months, particularly for the Artistic Nail Design soak off color gloss collection, were so positive management felt they had to respond to customer demand by increasing the choice of these popular brands for their customers. It marks the beginning of what the company see as a positive future for the company, despite the widespread indications of economic doom and gloom for all businesses, being reported widely in the media.
The new plans will enable eNail Supply to be innovative in how they offer products to their customer base and understand the beauty profession as well as where it's heading. As part of their ambitious plans for 2013 they have put a number of new monitoring mechanisms in place so they can take the lessons from the on-going sales figures and understand the beauty industry’s needs.
CEO of eNail Supply, Sudeep Arya spoke of his plans for expansion, “We are an online retail store serving the beauty industry and private customers. We see our role as providing a trust worthy service and high quality products. We intend to stay at the forefront of the market. To do this we have implemented strong expansion plans for the coming year and future beyond. We are improving our customer engagement model by monitoring sales of all our product ranges, identifying the most popular brands and expanding the range of those. The Zoya Nail Polish and Artistic Nail Design products are the first to benefit from this expansion.”
Mr Arya continued to explain the company’s reasons behind their ambitious plans, "As we went into 2012, we set ourselves some challenging but achievable financial targets. We are delighted to report that sales figures now indicate we outperformed those expectations. As a result we felt it important to ensure the momentum of sales is maintained. This means making sure we are offering our customers exactly what they are looking for. We are hopeful that last year’s strong results, and our new product expansion will continue the strong sales figures and set the stage for continued growth for the company during 2013 and beyond."
By expanding their range of Artistic Nail Design and Zoya nail polish, eNail Supply have positioned themselves as a force to be reckoned with in the beauty industry. They are supporting the changing needs of their customers by monitoring customer behaviour.
This is an intelligent move on the company’s part. While many companies struggle to boost sales, eNail Supply are listening to their customers and watching how they make their purchases. The tops selling product, Artistic Nail Design is a specific example of this careful tracking of sales. Sales of these particular Artistic Nail Design products clearly show what customers prefer. By expanding the range of products and colors, eNail Supply make sure their customers keep returning for the Artistic Nail Design Soak Off Color Gloss brand that they love. It drives sales in a positive direction and keeps turnover healthy.
Their model for engaging with customers and delivering the most popular beauty brands is possible due to the advances and widespread use of technology. The company have created multi-channel touch points, including web, social media like Facebook and Twitter, RSS feeds and even tutorial videos on how to get the best from their products on YouTube. Multi-channel platforms create new opportunities to communicate and directly influence how eNail Supply engages with their customers. They are positively promoting their services and influencing consumer behavior in order to improve financial outcomes.
eNail Supply supplies professional and salon-quality beauty products for the hands, feet and nails. It stocks a huge rand of brands including cheap Artistic Nail Design, Nail Art, Artistic Nail Design Soak Off Color Gloss and Gelish for shipping worldwide. eNail Supply supplies to licensed nail technician, aesthetician, depilatory professionals and beauty consultants as well as regular shoppers. It offers worldwide delivery and complimentary help and advice from a team of qualified technicians. Detailed information about discounted products can be found on the website.