Parsippany, N.J. (PRWEB) January 04, 2013
PM360 recently announced the winners of Pharma’s Outstanding Innovators of 2012. BulletinHealthcare – along with nine other firms that are taking pharma marketers into the future – was awarded “most innovative company” based on submissions from hundreds of companies. Awards were also given for innovative divisions, people and products/services.
In an introduction to the 32-page Innovators section of the December issue, PM360 offered this advice from management guru Peter Drucker: “If you want something new, you have to stop doing something old.” Most innovators took this advice to heart, tending to ignore the way things have always been done and finding new ways to do them better.
BulletinHealthcare has found a better way for pharma brands to target HCPs for key communications. The company – a division of Bulletin News, which provides intelligence briefings to the White House, Congress and Fortune 500 CEOs – formed partnerships with 25 leading medical associations to provide daily custom eNewsBriefings to their 552,000 members as a valued member benefit. The briefings are emailed by 8 a.m. each morning after medical editors distill and summarize key specialty-specific news overnight.
According to Director of Marketing Jim McDonough, “The associations continually tell us how their members look forward to the daily updates and appreciate being able to view them equally well on their mobile phones, tablets, and desktop computers. The eNewsBriefings are truly a trusted resource.”
For pharma brands, high readership of the briefings has created a communications vehicle that is part of their customers’ daily ritual – ensuring unrivaled access and attention for brand messages and digital assets. Calvin Butts, VP Strategic Services at CMI/Compas, a strategic media agency also honored by PM360 as an innovator, stated, “We believe that BulletinHealthcare’s customized briefings – which are pushed out every day to a very receptive audience – provides the right kind of targeted access and uncluttered ad environment for many client brands in our strategic media planning efforts.”
About BulletinHealthcare: BulletinHealthcare is the premier customized HCP eNewsBriefings company (and brand communications vehicle). For more information, please visit http://www.bulletinhealthcare.com, email Jim McDonough at jmcdonough(at)bulletinhealthcare(dot)com or call Stephanie Kassab at 703.483.6156. Advertise with us and reach your target physicians today.
About PM360: The Essential Resource for Pharma Marketers is published monthly. To view all winning innovators, please follow this link: http://www.pm360online.com.