Superbreak Launch Annual Winter Sale

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Short Break Provider, Superbreak, Announce Start of Annual Winter Offers Campaign

Superbreak, the short break specialist, has announced the launch of its annual winter offers campaign. Customers can expect to find discounts across the travel operator’s expansive product portfolio.

The Yorkshire Based company has traditionally seen a large increase in business through January as customers seek a bargain following the festive period. During January and February 2012, over 30,000 Superbreak passengers enjoyed a short break with London, York and Edinburgh proving to be the most popular destinations amongst customers. During this time, Edinburgh saw a rise of almost +15% in online hotel bookings compare to the previous year. In order to match demand, the city break specialist has contracted a broad range of bargain breaks, including hotels, dinner deals, rail inclusive breaks and theatre breaks. With a product range extending from independent budget 2* hotels to 5 * luxury properties both within the UK and overseas, and a wide variety of extras including theatre and attraction tickets as well as travel options such as flights and rail, Superbreak’s winter sale has something to suit all tastes.

Throughout November and December 2012, Superbreak further highlighted the rising demand for budget travel deals. The company’s Winter Rail Sale, which began in early November, proved popular with consumers who are becoming ever more budget conscious. Over the 8 week period following the rail sale’s launch, Superbreak saw a 45% rise in revenue from rail breaks compared to the same period in 2011. Due to this increased demand, the rail sale will continue throughout January 2013 as a part of the winter offers promotion.

This year the online tour operator expects that some of their fantastic hotel deals will prove popular with customers searching for cheap weekend breaks early in 2013. Hotel prices start from as little as £30pp for a 3* hotel with breakfast, and range in locations across the UK and beyond.

Following the launch of the Winter Sale, Online Marketing Manager, Khalid Amin commented: “Our annual winter offers campaign has become a key period for us, and traditionally it proves to be a great success. With some of the fantastic rates we have on offer this year, we firmly believe that early 2013 will prove to be yet another successful start to the calendar year.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond, including York Hotels and a range of last minute hotel deals. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, P&O mini cruise breaks, flights & more.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

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