Raycom Media Selects Matrix Solutions for 48 Television Stations

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Raycom Media has selected Matrix CRM for its enterprise account management and sales analytics solution.

Matrix Solutions, a leading provider of CRM and Sales Management Software, announced that Raycom Media has selected Matrix CRM for its enterprise account management and sales analytics solution. Raycom installed the Matrix product across 48 television stations, granting over 800 users access to the web-based and mobile software system. Raycom, a privately-owned company, is one of the nation’s largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states.

The Matrix system provides the ability to manage all account activity (CRM and Sales) at an enterprise level. It also affords tremendous flexibility in its drill down reporting functionality using a click or two to get to account, market, station, or even account representative level. Given that Matrix is web-based, all data is in real-time across the enterprise and available via any mobile device. This enables the sales team to be out selling versus being tethered to a desk to access account information and track activities. The intuitiveness of the Matrix system is a win-win for every user, whether managing or selling, ensuring they not only have access to the system, but are able to hit the ground running with all of the features and functionality that the Matrix system has to offer.

“We are enthusiastic to be working with Matrix Solutions, and look forward to the benefits we will now realize across our entire enterprise.” said Paul McTear, President & CEO of Raycom Media. “Today’s economy and technology continually challenge us to be working more efficiently - and more quickly – to better understand our business, and to better serve our customers. This new and expanded relationship with Matrix will be critical in helping us achieve those goals, and positively impact our bottom-line ROI.”

"Since our new Matrix product launch last year, we have not stopped development, but rather continue to roll out added features and functionality which continue to improve the day-to-day operations for our customers,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "We are thrilled to be working with Raycom Media and look forward to not only providing them with our software system, but rather serving them as a true industry partner by giving them the tools and analytical insights they need to run their business as efficiently as possible.”

About Matrix Solutions
Matrix Solutions is the leading provider of CRM and sales management software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992. In the fall of 2011 we launched a completely new web-based product with full CRM functionality. Clients include Media General, Belo Television, Townsquare Media, and Journal Broadcasting.

For more information on Matrix Solutions visit http://www.matrixformedia.com.

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Brenda Hetrick
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