Brendan Brazier Launches New Thrive Forward Program: Official Launch for Online Guide to Plant-Based Nutrition is January 7

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Former vegan professional Ironman triathlete Brendan Brazier is launching Thrive Forward, a personalized, interactive guide to using clean, plant-based nutrition to feel your absolute best.

Thrive Forward

We want to empower participants to take small but meaningful actions that can make a positive change to their health immediately and also in the long-term.

Just in time for New Year’s resolutions, Brendan Brazier, former vegan professional Ironman triathlete and formulator of Vega products, is launching Thrive Forward, a free, personalized, interactive guide to using clean, plant-based nutrition to feel your absolute best. Thrive Forward is a new-and-improved version of Brendan’s popular Thrive in 30 program which had over 70,000 participants. A simple, yet comprehensive online series of customizable lessons, recipes and challenges, Thrive Forward is built on the tenets of Brendan’s best-selling Thrive book series and is fueled by Vega, the leading plant-based, natural health and performance products company.

Designed to build a foundation of knowledge for eating healthier, and ultimately, for feeling better over the long term, Thrive Forward addresses the leading health concerns of North Americans. Starting with a foundation in clean eating, Thrive Forward provides simple, sustainable ways to enhance energy, stress, sleep, mood, digestion, anti-aging, immune function, and maintain an optimal weight. Thrive Forward supplies downloadable, sharable content including videos, infographics, charts, recipes and shopping lists to make a plant-based approach to wellness, accessible as well as enjoyable.

“I am delighted to launch Thrive Forward now for all those making New Year’s resolutions to commit to healthier living,” says Brendan Brazier. “We want to empower participants to take small but meaningful actions that can make a positive change to their health immediately and also in the long-term. Resolutions can so often be short-lived, but Thrive Forward provides the information you need to make healthy choices for years to come.”

To sign up for Thrive Forward or to enter the Thrive Forward 60 Days of Share-It-Forward Contest, please visit http://www.thriveforward.com

About Brendan Brazier
Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. He is now a successful performance nutrition consultant, bestselling author of the Thrive book series, formulator of the award-winning line of plant-based Vega nutritional products, and creator of Thrive Forward, an online video series designed to inspire and educate through plant-based nutrition. Recognized as one of the world's foremost authorities on plant-based nutrition, Brendan has dedicated his life to spreading the word about an ethical, environmentally-friendly, and healthy lifestyle through plant-based foods. Brendan currently works with elite athletes throughout North America, including athletes in the NFL, MLB, NHL, UFC, PGA and several Olympic athletes. For more information, please visit http://www.brendanbrazier.com.

About Vega
Since 2001, Vega (formerly Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan, professional Ironman tri-athlete and best-selling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. A sustainability-focused company, Vega provides purpose-driven products for people everywhere. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle—without compromise. For more information, please visit http://www.myvega.com, join Vega on Facebook at Facebook.com/vegafanpage and on Twitter @VegaTeam.

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Jessica Malach
Vega
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