Knoxville, TN (PRWEB) January 08, 2013
The wave of disruptive technologies overturning traditional media business models may be picking up steam, and the latest victim could be that perennial party favorite, the karaoke machine.
Last weekend, Roku quietly debuted Karaoke Party On Demand, a streaming karaoke channel that lets singers choose from thousands of songs with which to sing along. Roku users select the channel, sign up for the service, and wake the neighbors with their best impression of Rihanna, Beyonce, Justin Bieber or One Direction.
“The ‘Age Of Plastic’ is over – the karaoke CD is dead,” said Joe Vangieri, CEO of DigiTrax Entertainment, the company behind Karaoke Party On Demand. “The time when consumers took their karaoke media on plastic discs has come and gone. Now you’re seeing the death of those dedicated legacy components. Multi-use appliances such as smartphones, tablets and the Roku box are taking their place.”
Roku, whose video and audio appliance has helped hasten the end of traditional cable and satellite business models, has been a major player in the new media revolution, encouraging many users to “cut the cord” and cancel their subscriptions to legacy content delivery systems in favor of Roku’s always-on internet-based delivery service.
Karaoke Party On Demand mirrors that accessibility, said Vangieri. “In addition to our Karaoke Cloud web and app streaming delivery, we are positioning KPOD to reach more casual karaoke singers and less-technically inclined customers who may want a ‘living room karaoke experience’ but lack the funds, inclination or know-how to set up a full-fledged karaoke machine.”
“Endavo Media, the developer of our Roku channel apps, was instrumental in helping us to design and deliver KPOD to the marketplace,” Vangieri added. “We would not have been able to deploy nearly as quickly without their invaluable guidance.”
Available in trial and subscription versions, KPOD’s premiere on the Roku Channel Selector has met with positive reviews. “We’re seeing a lot of feedback from customers indicating this is a product whose time has arrived,” Vangieri said. “Eventually, the traditional karaoke machine will go the way of the buggy whip.”
Karaoke Party On Demand can be found online at http://www.karaokepartyondemand.com.
About DigiTrax Entertainment
DigiTrax Entertainment is a global company dedicated to bringing the best interactive music services to market. In addition to Karaoke Party On Demand, DTE offerings include Karaoke Cloud, a web-based karaoke platform, and its professional version, Karaoke Cloud Pro, geared toward the needs of the karaoke show host, and PerformaTrack, a platform empowering singers and musicians to learn and perform their favorite tracks and control each instrument, putting the power of the entire band into a single person’s hands. See them at http://www.digitraxentertainment.com.
About Endavo Media
Endavo Media is an OTT Video Services Platform provider enabling quality delivery of enhanced video services for telecommunications companies and planet-wide syndication for content producers and broadcasters. Endavo's Platform as a Service (PaaS) solution provides acquisition, management, monetization and multi-screen distribution of digital media, including live and on-demand video, audio and pictures. Founded in 2004, Endavo works with multiple international technology development partners in the EMEA region. Endavo Media is a privately held company headquartered in Atlanta. The company has wholly owned subsidiaries in the United Arab Emirates and Bulgaria. For more information visit http://endavomedia.com.
Media Contact for Endavo
Paul D Hamm