Imagebrite Discovers “Castaway” Movie As The Future of Marketing

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National sign refresh and refurbishment company uses “Wilson” character to reflect the essence of its industry.

imagebrite's Wilson Marketing Tool

Imagebrite's Version of Wilson from "Castaway"

We knew then that, even if it was by a complete accident, we had found a marketing theme not only unique to our business but also unique to our aggressively growing industry.

NATIONAL SIGN REFRESH company develops a new, creative way to educate the public about its industry. imagebrite recreated the iconic character Wilson (befriended by Tom Hanks) in the movie “Castaway” to serve as a concrete example of how time impacts the cosmetic look of a storefront.

Much like signage ages over time at every storefront, this character – almost as well known as Hanks himself – aged significantly during the course of the movie. His appearance reflected years of wear and tear. As Wilson aged, Hanks’ character chose not to discard him, but rather came up with creative ways to prolong his life.

Darrell Reed, owner and CEO of imagebrite, said of this unique marketing tool: “A few years ago, we had the biggest scare of our lives. A day before one of the largest trade shows in the world, FedEx had misplaced our very large trade show booth. In a nervous panic, we decided to create a giant question mark out of FedEx boxes and utilize the well-known character of Wilson to show a unique familiarity to both something a visitor could recognize and could explain what our company does. We soon discovered that this marketing tool not only attracted large crowds of potential customers to our display, but also explained without words the very essence of our business. We knew then that, even if it was by a complete accident, we had found a marketing theme not only unique to our business but also unique to our aggressively growing industry.”

Imagebrite has always attempted to use unique ways of explaining the company’s services. Prior to this marketing tool, imagebrite used yellow stained teeth side-by-side with bright white teeth, with the tagline: “You don’t have to replace your teeth to have a great smile.”

The “Wilsons” serve as a tool for imagebrite to continue to educate national brands on how they can save thousands of dollars by refreshing their storefront without replacing it.

About imagebrite:

imagebrite is the largest national Sign Refurbishment Company in the United States. imagebrite was founded in 2009 by Darrell Reed, leveraging an entirely new refurbishment process that has advanced Sign Refresh and Refurbishment as an extremely cost-effective alternative to outdoor signage replacement. imagebrite does work coast to coast and has refurbished thousands of signs for brands like McDonald's, Wendy's, Steak-N-Shake, Burger King and several other national brands. The company prides itself on working with Fortune 500 customers to maintain their quality brand images through cosmetic up-keep. Headquartered in Atlanta, GA, imagebrite has grown at over 100% per year for the last 4 years. More information is available at

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Amie Baumwell
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