“Andrea will bring us expertise in measurable impressions and mark a further step in our movement to an integrated suite of offerings
San Francisco and NYC (PRWEB) January 14, 2013
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that Andrea Beck, formerly Senior Sales Manager at comScore, has joined the company as Senior Director of Account Management; she works in the New York office. Beck’s hire reflects ZEDO’s continued growth since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.
“Andrea will bring us expertise in measurable impressions and mark a further step in our movement to an integrated suite of offerings that brings together the publishers, advertisers, and brands who are now working separately and should be working together,” said Paul Prior, ZEDO President.
ZEDO is known for its “99% viewable impressions” ad formats, its large publisher clientele here and in Asia, and its private exchanges. Over the past year, the company has heavily invested in developing new high impact ad formats specifically for tablets and smartphones. These new formats are running in both the US and Asia.
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ZEDO, Inc. is a full-service advertising technology partner for advertisers and publishers. Known for its technical innovations, it offers products and services that include ad serving, high impact formats with 99% viewable impressions, in-page video, and private exchanges. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.