New EMA Research Delivers Key Insights into Demystifying Cloud

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Report provides guidance to organizations considering the purchase of cloud technologies

Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today released its latest research report entitled, “Demystifying Cloud.” This research report examines how small, medium, and large enterprises across industries have implemented private cloud technologies to deliver business value. Observing the roles of IT operations staff, application developers, and business stakeholders throughout this process provides a unique perspective on customer requirements and challenges. Cloud today constitutes a central platform, where IT operations staff provision building blocks (software and hardware), which then are consumed by application developers and business stakeholders. The more easily developers and line of business staff can take advantage of these building blocks, the better they will be able to turn IT into a competitive differentiator for the entire organization.

The data gathered for this research allows organizations considering the purchase of cloud technologies to learn from the lessons of enterprises that already have been through the initial release of their private cloud deployment. Private cloud technology vendors may find this research interesting, as it will help them better understand customer pain points and, therefore, provide inspiration for their product roadmap.

“The cloud constitutes the core vehicle for today’s shift away from an infrastructure-centric approach to enterprise IT, toward a business service-focused definition of IT,” states Torsten Volk, Senior Research Analyst at EMA. “The value of the modern IT department is directly derived from its ability to enable the business to help customers in a better, faster, and cheaper manner than the competition can. The cloud is the central puzzle piece to ensure this tight connection between business and IT.”

Some of the highlights from the report are:

-More and more non-technical business users are taking advantage of the cloud
-Security is the most important concern when it comes to cloud (private and public)
-Storage provisioning and management is one of the key strategic goals for any cloud
-Half of today’s cloud deployments happen in a greenfield
-Ease of use and ease of implementation are key selection criteria for cloud technologies
-One third of cloud projects take longer than anticipated and run over budget
-Datacenter automation must catch up with cloud adoption
-Multi-hypervisor strategies are becoming common with the advent of private cloud
-About one third of application workloads are portable from one hypervisor to another
-An increasing degree of workload portability will enable cloud bursting
-Converged infrastructure is a popular platform for cloud

In-depth insight on these key points and much more is available in the Demystifying Cloud Report.

About Enterprise Management Associates (EMA)
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at or

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