“No matter how great your website is, not all users who visit will immediately buy something,”
Montclair, NJ (PRWEB) January 07, 2013
RedEye and the Target Marketing Group are teaming up to bring online retailers a complimentary webinar – Lifecycle Marketing Volume 2 – Converting More Subscribers into Buyer using Effective Email Marketing on Tuesday, January 15 at 2 p.m. ET/11:00 a.m. PT.
“No matter how great your website is, not all users who visit will immediately buy something,” said Maria Alves-Schemetow, Vice President, Marketing RedEye Inc. “However, if they have taken the time to register for your email communication, obviously they have expressed an interest in your company. If nurtured the right way, they could become buying customers.”
Join RedEye's Matthew Kelleher, Bill McGowan and Shannon Smith as they explore the second stage of the email lifecycle: conversion. They'll explain how to use email to convert more subscribed users into buying customers and will look at the strategies of pre-purchase email programs, including:
- Wish list
- Personal triggers
Incorporating these into your pre-purchase email programs will make them much more effective and help you convert more registrants into buyers. The webinar will review real life case studies with demonstrated results.
For more information about RedEye, please visit redeye.com/us or call 1-800-291-1327.
Established in 1997, RedEye is the leader in behavioral email solutions. RedEye offers an integrated service of web analytics, email marketing and website usability focusing on analyzing user behavior to increase online conversion and improve customer return on investment. RedEye assists global companies specializing in the retail, insurance, travel, non-profit and financial services industries in growing their ecommerce business. RedEye has offices in the United Kingdom, Germany and the United States. For more information please call 1-800-291-1327. Follow us on Facebook and Twitter.