The insurance industry is one of the most competitive online marketing niches.
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Toronto, ON (PRWEB) January 06, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce it has launched specialized SEO services designed to help insurance companies attract quality, targeted customers and rank higher on Search Engine Results Pages (SERPs).
“The insurance industry is one of the most competitive online marketing niches,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Because Google’s ‘Penguin’ and ‘Panda’ updates punish spam strategies, it’s imperative that online marketing campaigns focus on natural SEO and link-building strategies.”
As a result, providing quality content is the best way to get noticed, according to Numero Uno Web Solutions. Online search engines like Google are able to crawl the Internet and decipher whether text is good or bad. Stuffing a site with keywords will no longer help insurance companies rank higher, says Wu. He believes that standalone content that is fresh, relevant, and informative will attract backlinks over time and increase SERPs.
Furthermore, Numero Uno Web Solutions also believes that while the Internet can connect people and business around the world with one click, it’s important that insurance companies with physical locations think locally and take advantage of “Google Places” and other local directories. A full 24% of Google searches are focused locally. That number increases for searches coming from mobile sources like phones or tablets. (Source: Chitika press release, “Local Searches Constitute 24% of Google Queries,” October 5, 2012.)
In an effort to rank higher online, many companies have a large number of backlinks on their sites tied to poor quality sites. A smaller number of quality, relevant keyword-related backlinks can actually help insurance companies generate higher SERP ranking. Numero Uno Web Solutions understands that quality will always be more important than quantity.
“Creating a successful SEO campaign in competitive niche markets is difficult,” Wu adds. “But an experienced, creative team like Numero Uno Web Solutions can help insurance companies, real estate agents, and any number of competitive niche industries rank significantly higher in SERPs.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).