REMI Announces its Top 3 Reasons to Go Commercial

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The Real Estate Marketing Insider responds to news of Sacramento’s healing commercial market by announcing its top 3 reasons for realtors to add commercial properties to their listings.

The Real Estate Marketing Insider announced its top 3 reasons for real estate agents around the country to add commercial properties to their inventory in the new year. The list was prompted by news out of Sacramento that the local commercial real estate market is showing signs of life and growth in the early days of 2013.

Sacramento was hit hard by the housing crash of 2008, but its residential numbers began to improve at the beginning of 2012. Now, a year later, commercial real estate in the area is finally picking up steam. The movement is vast, and varied. New commercial tenants in the area include Whole Foods, Fresh Market, and Sprouts. Existing commercial lessees, like Track 7 Brewing, are looking to expand in the new year.

This growth is only the beginning. Many analysts are predicting further expansion in the commercial real estate market this year. REMI believes that this growth isn’t limited to Sacramento, and that all realtors should look at commercial holdings for their portfolio. Here are the Real Estate Marketing Insider’s Top 3 reasons for real estate agents to get their hands on commercial properties:

1.    Big-Ticket Sales. While luxury housing and some residential properties can deliver big sales (and big commissions), the prices of housing pale in comparison to the tickets possible with commercial real estate. One of Sacramento’s most prominent commercial deals in 2012 was a purchase of warehouses and office buildings by a New York investment firm. The price of the deal: $600 million, with the assumption that rents will rise. Track 7 Brewing pays the lowest rent in their commercial complex – roughly $1100/month. That’s substantially higher than most residential properties in Sacramento.

2.    Built-in Publicity. Realtors can build reputation in many different ways, but working with commercial clients can be a big help with no extra work. Commercial buyers often look at a realtor’s track record with previous clients when deciding who to work with to purchase space; if businesses do well after buying new space through a given realtor, the agent must have an eye for business potential. A resume of successful placement for business clients can endear a realtor to the commercial world, and become an important component of a real estate marketing plan.

3.    Growth potential. While the residential market will grow in 2013, the commercial market is poised to grow even more. Business-friendly tax policy changes will encourage new small businesses, and those enterprises will need commercially-zoned space to do business. A realtor poised to suit their needs could see their commissions skyrocket in 2013.

The Real Estate Marketing Insider announced its Top 3 Reasons for realtors to include commercial property in their real estate portfolio. REMI advised agents that commercial property can lead to big-ticket sales, free publicity if client businesses do well, and potential for growth.

About Real Estate Marketing Insider:
The Real Estate Marketing Insider is the internet’s premiere source for real estate tips, news, and analysis. REMI helps real estate buyers, sellers, and agents stay informed through daily reports and up-to-the-minute news.

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