The industry is now beginning to understand that the human touch is a critical touch point in the marketing automation mix.”
Sacramento, CA (PRWEB) January 08, 2013
Direct Marketing Partners (DMP), a leading provider of B2B direct marketing lead generation services, specializing in Fortune 500 and SMB companies, announced today that its President and CEO, Debra da Costa, has been voted one of the 50 Most Influential People in Sales Lead Management in 2012, for the third consecutive year. Tom Judge, DMP’s VP of Strategy and Business Development, has also been again named Top 50.
This top industry award, sponsored by the Sales Lead Management Association (SLMA), was established to recognize leading contributions to this important field of managing sales leads. SLMA’s executive director James W. Obermayer explains, “People who win are recognized by their peers as multi-dimensional sales and marketing experts.”
“It’s very gratifying to be recognized by our peers for leadership and innovation in sales lead management,” said da Costa. “It is especially gratifying for a service provider to be recognized at a time when product and marketing automation providers are gaining so much attention. The industry is now beginning to understand that we can all benefit tremendously from these tools and that the human touch is a critical touch point in the marketing automation mix.”
Judge said, “DMP is passionate about helping clients understand the differences between market-ready leads and those that are truly sales-ready leads which convert to sales. We are getting it down to a science, with our metrics-driven approach to lead generation/qualification.”
For the first time, voting for this year’s Top 50 was open to SLMA members only. The results were announced on December 5, 2012.
About Direct Marketing Partners:
Founded in 1991, Direct Marketing Partners (DMP) is a leading B2B multi-channel marketing service provider. DMP’s core competencies include b2b data hygiene, sales lead generation, lead nurturing and qualification, lead management, and audience acquisition. DMP is based in Sacramento, CA. Learn more at http://www.dirmkt.com
About The Sales Lead Management Association
The Sales Lead Management Association (SLMA) provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class sales lead management processes and procedures, as well as implementing best practices
in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, the SLMA believes that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.