Marketo users can reuse existing Marketo campaign logic to engage top funnel prospects to reach not just the known, but also the anonymous prospects while they are onsite and attentive.
Palo Alto, CA (PRWEB) January 15, 2013
Insightera joined the ranks of some of the most innovative marketing solutions this week by partnering with Marketo, the leading provider of marketing automation software. The Marketo LaunchPoint TM ecosystem helps marketers get to the outcomes they want by featuring the best-of-breed marketing solutions offering innovation in many different categories.
Insightera’s software adds a complementary service for Marketo LaunchPoint’s ecosystem and all B2B marketers alike by bringing real-time personalized engagement onsite, while learning and auto-tuning campaigns for measurable results. Insightera engages top-of-the-funnel prospects based on industry, location and digital journey, even if the prospect is anonymous. Friendly with any CMS and requiring zero IT, Insightera optimizes already existing marketing collateral; content and prospects.
Marketo LaunchPoint is the most complete ecosystem of innovative marketing solutions spanning categories such as: content marketing, top-of-the-funnel conversion, lead data, social media, analytics & big data, and lifecycle marketing. This growing ecosystem aims to help marketers drive better results in less time by offering the best technology, expertise and customer experience. Insightera’s solution is now available to all Marketo customers through LaunchPoint
“We are very pleased to partner with Marketo and are confident that Marketo users will gain significant added value due to our tight integration, since they can reuse existing Marketo campaign logic to engage top funnel prospects to reach not just the known, but also the anonymous prospects while they are onsite and attentive,” explains Mike Telem, Insightera’s Senior VP of Business Development and Co-founder. “I predict that real-time personalization will dominate the collective marketing conversation in 2013 and our software’s learning abilities will take the conversation even one step further – smart campaigns that auto-tune based on customer journey with no manual effort for the marketer.”
"The collaboration with Insightera is a great match with our LaunchPoint ecosystem and we are excited to have them on board,” said Robin Bordoli, VP Partner Ecosystems of Marketo. "Marketers need to better engage with the unknown prospects visiting their site. Insightera accomplishes this in real-time by personalizing the content experience based on industry, interests and actual behavior.”
Insightera is the first learning B2B personalization software. Insightera helps marketers capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects’ industry, location and digital journey. By using machine learning algorithms, Insightera continuously improves ROI, auto-tuning campaigns and adjusting content accordingly to both known and anonymous prospects. Insightera’s software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of Palo Alto, CA with an R&D Center in Tel Aviv, Israel. Visit Insightera at http://www.insightera.com and join the conversation on LinkedIn at http://www.linkedin.com/company/insightera.
About Marketo: Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of “America’s Most Promising Companies” by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
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