Start Up Company, Kinks the Ad Minx, Compares itself to Santa Clause

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New business start up is comparing itself to Santa in a bid to attract trust in its venture.

A new ‘gimmicky’ style start up is comparing itself with Santa Claus in the hope to attract the attention and trust of potential investors. Kinks the Ad Minx is the concept of a 27 year old from the UK who is planning on travelling across the USA for 8 weeks this summer. The idea is that the car, Kinks, will sell small sections of space on the car and place logo’s and adverts across the car in a montage style. This enables the car to display multiple adverts, whilst offering a low cost option to advertisers. The adverts will also be displayed on the website. The owner, Kerry, is currently a field based Sales Consultant and came up with the idea whilst driving up and down the UK constantly for work. ‘I was travelling around extensively in the run up to Christmas’ states Kerry ‘and I couldn’t help but think what a shame it was that my company had never utilized the space on my car for their logo, or an advert, as it had the potential to reach a wide audience. That is where the idea for Kinks came in. If I am driving across the USA anyway, I may as well try to make a little extra cash by using my car as an advertising board’. Although Kinks is intended to be a different concept to the norm in car advertising, Kerry hopes that the low cost outlay will attract marketing executives to try her idea out. ‘I think that the look of the car will be so unique it will attract interest and people will take the time to look at it, and even Google it. Especially when the car is stationary, parked or in traffic, it will be attention catching’ claims Kerry. The website states that ‘it may be the next Santa Claus’ and the question they are asking is ‘Would you invest in Santa Claus?’ Kerry, and Kinks the Ad Minx, are certainly hoping you would.

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Kerry Hickman
Kinks the Ad Minx
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