Appmosphere, Inc. Developing NFC Retail Marketing Tool

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Reach™ will make waves as a targeted marketing product for the retail and service industries.

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Appmosphere, Inc. is pleased to announce its upcoming line of NFC retail mobility products. Being called Reach™, the name expresses the simple movement required to use this innovative piece of mobile advertising. NFC stands for ‘near field communication,’ and it allows users with NFC enabled smartphones to obtain or share data with other NFC devices and chips. While the technology is not exactly new, it has only begun to gain popularity in the United States. Appmosphere’s entry into the realm of near field communication shows off the company’s versatility in the fields of retail and marketing, and expands their offering of business-focused software tools. It comes at a time when NFC technology is entering the American spotlight, and becoming a buzz word in more than just tech environments.

In their recent Galaxy ads, Samsung showed off their NFC capabilities by having two people share music playlists by touching their phones together. Google Wallet is now allowing consumers to pay for goods by simply tapping their phones to secure NFC terminals. With Reach, small businesses within the retail and service industries will have the ability to advertise directly to individual clients in or near their establishment.

Reach will be a line of tags, (NFC chips residing in various objects) that can be put in strategic places around an establishment so that clients can use their NFC devices to get coupons, ads, deals, and other simple data. The tags can be stickers, coasters, keychains, or just about anything. The user simply touches the smartphone to the tag, and information is immediately pushed to their device. This could be next week’s set lineup at a concert venue, or a 2 for 1 deal at a clothing store. By requiring the user to actively obtain the data, rather than having it force-fed, any coupon or deal the user finds will feel more like a personal discovery than just another ad. So when someone walks into a coffee shop and sees the Reach sticker near the counter, they’ll be excited to reach out with their phones to touch it, hoping to get a free muffin with their coffee, or maybe ten percent off their purchase. Businesses have the ability to program their tags to give any offer they see fit. With applications as varied as displaying a menu in a hip restaurant, to guerrilla marketing campaigns, Reach allows businesses to advertise or share information about their company directly with their customers.

NFC technology is quickly gaining in popularity, and with an estimated 1in 5 smartphones having NFC capabilities by 2014, the potential for retail and service establishments to capitalize early on is still great. Nathan Ooley, President of Appmosphere says, “Consumers are becoming increasingly aware of when they are being marketed to, as well as increasingly tech-savvy. Most deals and ads people see are now tuned out like white noise. Reach allows businesses to reach out to their customers directly, with a simple, futuristic, and personal marketing strategy.” While the application of Reach tags will only becoming more varied, their effortless, forward-thinking nature will have customers returning often.

About Appmosphere, Inc.
Appmosphere is a cutting-edge, full-service provider of mobile application development and marketing strategies. Their vision is to utilize the best technologies to improve people’s lives through useful, relevant, and efficient software tools.

Appmosphere was founded in 2007, putting them at the beginning of the mobile software development revolution. As smartphones have evolved, so have they; Appmosphere has remained at the forefront of all new platforms and technologies.

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Nathan Ooley

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