Paladin Radiators Report Record Cast Iron Radiator Sales in 2012

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Leading UK cast iron radiator manufacturer Paladin Radiators report record sales of cast iron radiators in 2012 despite the general gloomy economic picture. Energy efficient cast iron radiators are now back in fashion in the UK with many plumbing and heating specialists and construction firms choosing them for their clients.

We saw a 35% increase in sales in 2012 as more people saw cast iron radiators as an attractive and sensible choice for their homes.

Paladin, the UK’s leading cast iron radiator manufacturer achieved sales of cast iron radiators of over £2 million in 2012 in spite of the general economic picture. Paladin invested in a new 30,000 square foot workshop and showroom in early 2012 and have doubled their production staff to cope with demand.

After years of being regarded as out of date and unwanted, cast iron radiators are now strongly back in fashion in the UK. They are increasingly affordable and available in a range of attractive styles. This has been recognised by the media and a Paladin Radiators, the St Pauls cast iron radiator was featured on national television in an Alan Titchmarsh Show ‘Downton Abbey’ feature in October 2012.

The greater energy efficiency of cast iron radiators and their ability to deliver heat smoothly without peaks and troughs are being increasingly valued as in tune with modern demands. Many plumbing and heating specialists and construction firms are now choosing them for their clients. Conservation sections within planning departments have also often stipulated them as they have become seen as a quality product, affordable and more readily available.

Paladin UK sales have been further boosted by strong export demand for their products in 2012 especially to the USA, Canada and Sweden.

Paladin Radiators Managing Director Helen Proctor said “We saw a 35% increase in sales in 2012 as more people viewed cast iron radiators as an attractive and sensible choice for their homes. This love affair has not been confined to the UK and we are receiving more and more orders from overseas too.”

Helen continued “Our new workshop has enabled us to hold much higher stocks as well as provide us with more production capacity. This has allowed us to halve our lead time for customised radiator orders to only 7 days, providing a fast and reliable delivery service for both large and small orders. We are confident we shall continue our sales growth into 2013.”

Paladin Radiators is a Lincolnshire based specialist manufacturer and retailer of cast iron radiators established 2002. It is widely recognised as a leading UK producer of cast iron radiators: the National Trust has included Paladin as a preferred supplier and the Royal Institute of Architects have included Paladin on their list of approved conservation suppliers.

Paladin Radiators offer a bespoke retail service to private individuals and organisations and also supply installers and other retailers. It also exports, particularly to Europe and America. The company has been enjoying progressive company growth despite the poor national and international economic situations.

Cast iron radiators, despite a possibly old fashioned image, are technically heat efficient compared to the modern steel radiator and are being chosen by many home owners for this reason aided by a choice of styles to suit modern as well as period properties.

Paladin Radiators exhibit their range around the country - please contact them for further information and free tickets for any shows where Paladin are exhibiting in the next 12 months.

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