Wedding Industry Experts Join Together, Launch Cold Feet Questions

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Website offers couples streamlined access to information about wedding and engagement anxiety

The leading resource for couples anxious about getting married.

We want couples to feel as comfortable about their relationship as possible when they walk down that aisle.

Cold Feet Questions (, the leading resource for couples anxious about getting married, launched today as a joint venture between bridal counselor Allison Moir-Smith, event planner and wedding etiquette expert Marcy Blum, and Bridal Brokerage, the leader in buying and selling cancelled weddings.

“Allison, Marcy, and Bridal Brokerage recognized the need to centralize a wealth of valuable information on one website,” said Jeff Smidt, Chief Marketing Officer of Bridal Brokerage. “Couples shouldn’t need to sort through mountains of search results during a very emotional time in their lives.”

At Cold Feet Questions, Moir-Smith first helps couples to evaluate the source of their engagement anxiety. Afterwards, if a couple decides to call off their wedding, Blum advises on proper wedding cancellation etiquette and Bridal Brokerage works with couples to sell their cancelled wedding ceremony.

According to a recent UCLA study, in two-thirds of couples, one or both partners have doubts about getting married. While over 250,000 weddings are called off annually, America’s divorce rate still leads all nations at 50%.

“Just this fall, research confirmed the long-term impact of cold feet,” said Allison Moir-Smith, Founder of Emotionally Engaged Counseling for Brides. “Brides with doubts are significantly more likely to get divorced, and the emotional trauma associated with divorce is far worse than that of cancelling a wedding. We want couples to feel as comfortable about their relationship as possible when they walk down that aisle.”

In addition to providing content from Moir-Smith, Blum, and Bridal Brokerage, Cold Feet Questions refers couples to a variety of books, articles, and online videos about cold feet. Cold Feet Questions also hosts an online forum for couples to share their personal stories about overcoming cold feet or cancelling their weddings.

“Everyone hopes for ‘happily ever after,’ but it realistically doesn’t happen 100% of the time,” said Marcy Blum, President of Marcy Blum Associates. “If the right decision is to cancel the wedding, there’s also a right way to handle that decision.”

Access to Cold Feet Questions is entirely free. Industry experts who wish to contribute additional content are invited to reach out to info(at)coldfeetquestions(dot)com

About Cold Feet Questions
Cold Feet Questions is the leading resource for couples anxious about getting married. Cold Feet Questions centralizes a wealth of valuable information in one place, so that couples can easily understand the source of their cold feet and, if necessary, minimize the disruption of cancelling a wedding. / @ColdFeetQs

About Allison Moir-Smith, MA
Allison Moir-Smith is the Founder of Emotionally Engaged Bridal Counseling, which has helped brides to feel happier, calmer, wiser, and better prepared for marriage since 2002. Moir-Smith is the author of Emotionally Engaged: A Bride’s Guide to Surviving the ‘Happiest’ Time of Her Life, and was named a Trendsetter of the Year by Modern Bride. Moir-Smith has been featured in Brides, Cosmopolitan, and Elle, and on The Today Show and Good Morning America. / @Emo_Engaged

About Marcy Blum
Marcy Blum has been creating magical events of all sorts for close to 27 years. With her sane and humorous approach to entertaining in general and weddings in particular, she is credited with being among the first to offer couples—be them celebrity or not—elegant, fun, and stylish alternatives to the cookie-cutter wedding. Considered an innovator in the industry, she has been a featured guest on Oprah, The Nate Berkus Show, Good Morning America, and The Today Show, among others. She has written for Town & Country, Brides, In Style, and The Huffington Post, and was a contributing editor for Modern Bride Magazine. The third edition of the best-selling Wedding Planning for Dummies, written by Marcy, was released in December 2012. Although she is a lifelong New Yorker, her events, speaking engagements, and consulting work currently takes her all over the world. / @MarcyBlum

About Bridal Brokerage
Bridal Brokerage is the leader in buying and selling cancelled weddings. Bridal Brokerage provides a market for the over 250,000 weddings that are called off every year, and has been featured by The New York Times, National Public Radio (NPR), U.S. News and World Report, and Purchasers range from non-planners to budgeters to those on accelerated timelines, including pregnancies, elopers, and military deployments. / @BridalBrokerage

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