Experts to Discuss the Benefits of Having Standard Language for Classifying Products Online and in Stores at NRF BIG Show 2013

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Speakers include thought leaders from @WalmartLabs, eBay, GS1 US, and GXS. A standard classification system would provide consistency for retailers and improve the consumer experience.

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By leveraging a common language between all parties, we can align physical products with digital data and provide consumers with more reliable product information.

Retail industry thought leaders from Walmart, eBay, GS1 US, and GXS will discuss the need for an industry-wide standard to ensure products are classified in one common way, regardless of where they are sold – online or in stores – at the National Retail Federation’s “BIG Show.” The session is being held January 14, 2013 at 2 pm at the Jacob K. Javits Convention Center in New York City.

The presentation, titled “Lost in a Turbulent Sea of Data: Solving the Consumer Search and Discovery Dilemma,” will feature Bob Carpenter, President and CEO of GS1 US; Fritz Model, Product Management Director at eBay; Ram Rampalli, Principal Product Manager at @WalMartLabs; and Melanie Nuce, Director, Retail Industry Marketing at GXS.

Today’s online shopper faces product searches that are neither intuitive nor logical. One reason for this is that traditional product classification systems were designed for brick-and-mortar applications and do not work well online, leaving consumers frustrated as they take many paths to find the item they want. This translates to missed sales opportunities for brands and retailers.

A standard classification for products would provide consistency between different retailers and each of their retail channels, which supports consumers using new search and discovery tools when shopping for products. The speakers will also discuss how this approach enables new technologies such as predictive merchandising and more personalized content delivery.

“A successful omni-channel strategy requires companies to be able to connect shopping behavior across all potential interaction points, whether online, offline, or a combination of both methods. Ultimately, we know consumers will adopt and use services and products that make their lives simpler,” said Carpenter. “By leveraging a common language between all parties, we can align physical products with digital data and provide consumers with more reliable product information.”

“This allows retailers, e-tailers, and platform providers to dramatically improve the consumer shopping experience, which in turn raises consumer confidence and loyalty. That ultimately translates to better sales,” added Carpenter.

GS1 US is exhibiting at the NRF’s BIG Show (booth #341), being held January 13-16, 2013 in New York City, where the standards organization will feature an interactive mock retail station demonstrating real-time product visibility, as well as inventory accuracy and efficiency. In addition, the exhibit will share the latest developments in item level RFID, including the GS1 US Item Level Readiness Program.

For more information, visit http://www.gs1us.org/apparel.

About GS1 US
GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards. More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC). http://www.GS1US.org

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Krisztina Vida
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